Video-Led Social Media Branding

This project centres on strengthening brand awareness through a steady stream of engaging video content across Facebook, Instagram and YouTube. The assignment covers everything from shaping the content calendar to publishing and performance tracking, always with video as the lead format.

Key deliverables
• 30-day content calendar outlining post themes, captions and hashtags
• Short-form videos tailored separately for Reels, Stories and YouTube Shorts
• Thumbnails, end-screens and captions optimised for platform algorithms
• Weekly performance report highlighting reach, impressions and audience insights, plus quick-win recommendations for the next cycle

All creative should be on-brand, mobile-first and sized correctly for each platform. Native tools such as Meta Business Suite, Creator Studio and YouTube Studio can be used—feel free to suggest any additional software that speeds up editing or analytics. Content goes live only after approval of the calendar and first batch of videos, ensuring the voice and visual style are spot-on.

Success is measured by upward trends in reach and impressions rather than direct sales, keeping the focus squarely on brand visibility. If this workflow matches your skill set, the stage is set for a streamlined rollout and clear, video-driven growth.