Tiktok storytelling strategist

We are seeking an experienced Social Media Strategist to develop and implement a detailed, day-by-day social media campaign for the launch of our new cola beverage. The ideal candidate will be responsible for crafting a storytelling strategy that engages our audience from the initial brand introduction through to the product launch.

Responsibilities:

-Develop a comprehensive social media content calendar, detailing daily posts for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
-Outline specific themes, messages, and objectives for each phase of the campaign (introduction, community engagement, product anticipation, launch).
-Provide clear instructions and guidelines for content creation, ensuring brand consistency.
-Collaborate with the video editor to ensure content is visually engaging and optimized for each platform’s algorithm.
-Monitor social media trends and adapt the strategy to maximize engagement and reach.
-Engage with the audience through comments and direct messaging to foster a sense of community.
-Analyze and report on the performance of social media campaigns, making adjustments as needed.

Qualifications:

-Proven experience in social media strategy and content planning, preferably in the beverage or FMCG industry.
-Strong understanding of social media platforms, particularly TikTok, Instagram, and YouTube, and their respective best practices.
-Excellent communication and copywriting skills.
-Ability to analyze social media metrics and adapt strategies accordingly.
-Creative mindset with a strong sense of brand storytelling.
- Proven experience in Tiktok marketing and growth strategies
- Strong understanding of the Tiktok platform and its audience
- Creative thinking and ability to produce engaging content
- Knowledge of social media marketing and trends
- Excellent communication and collaboration skills