TikTok Video Ad for A Muse Letter
Budget: $250 – $750 USD
Objective: Drive subscribers A Muse Letter: todaysmuse.substack.com
Platform: TikTok | Length: ~30 seconds | Style: UGC (User-Generated Content), jump-cut, authentic, handheld | incorporate the site's pop-art style graphics/colors if possible
Testimonials are actual from readers.
FRAME 1 – Hook (0–3s)
Visual: Selfie-style. Person scrolling Substack feed in bed or on couch, blank face → sudden laugh explosion.
Text on screen:
Stop doom scrolling, start laughing out loud…
Audio: Soft scroll SFX → small laugh burst.
FRAME 2 – Testimonial 1 (3–5s)
Visual: Close-up selfie, deadpan tone.
Dialogue: “Pure comedy gold.”
Text overlay: Matches spoken line with bold caption.
Style: Natural lighting, quick zoom punch.
FRAME 3 – Testimonial 2 (5–7s)
Visual: Someone laughing off-camera, partner heard in background.
Dialogue: “My wife practically herniated herself laughing.”
Text overlay: Adds laugh emoji and ‘wife’ keyword highlighted.
Motion: Subtle shake from handheld realism.
FRAME 4 – Testimonial 3 (7–9s)
Visual: Mid-laugh, short clip.
Dialogue: “Had me laughing helplessly.”
Text overlay: Glitch-style caption appears mid-laugh.
Music: Quirky beat starts softly.
FRAME 5 – Testimonial 4 (9–11s)
Visual: Person covering mouth, trying not to laugh.
Dialogue: “I burst out laughing.”
Overlay: Caption burst effect synced to line.
FRAME 6 – Testimonial 5 (11–13s)
Visual: Someone whisper-laughing in a quiet office or car.
Dialogue: “I almost embarrassed myself with my laughter (multiple laugh emojis).”
Text overlay: Big emoji chain + slight shake effect.
Transition: Smash cut ‘woosh’ sound → post content.
FRAME 7 – The Muse Experience (13–20s)
Visual: Screen-record scroll through A Muse Letter posts (e.g., “The Sh*t Your Dog Will Eat” “Airport Oddballs” “The Little League Murderers,” “Cord Drawers”).
Motion: Zoom, pan, highlight key phrases.
Text overlay:
We all could use some comic relief. Get yours now.
Effect: Tap animation on Substack “Subscribe” button.
Music: Light lo-fi comedy beat continues.
FRAME 8 – Reader Reaction (20–26s)
Visual: Return to first person, tears from laughing, shaking head in disbelief.
Dialogue (VO or text):
“The visuals you evoked in those few words were striking and hilarious.”
Action: Reader looks up, smirks, says: “Who writes like this?”
Overlay: A Muse Letter. Trust me.
FRAME 9 – CTA (26–30s)
Visual: End screen with white background + Substack preview thumbnail.
Text animation:
A Muse Letter
Comic relief we all could use right now.
todaysmuse.substack.com
Music: Beat fades with faint laughter echo.
Motion: Subtle zoom-in on the jester logo.
STYLE REFERENCES
Color palette: Pop-art inspired but subtle (reds, blues, warm neutrals)
Typography: TikTok native font (white with black shadow)
Editing style: Quick cuts, casual handheld, real laughter moments
Tone: Unpolished humor meets genuine delight
Platform: TikTok | Length: ~30 seconds | Style: UGC (User-Generated Content), jump-cut, authentic, handheld | incorporate the site's pop-art style graphics/colors if possible
Testimonials are actual from readers.
FRAME 1 – Hook (0–3s)
Visual: Selfie-style. Person scrolling Substack feed in bed or on couch, blank face → sudden laugh explosion.
Text on screen:
Stop doom scrolling, start laughing out loud…
Audio: Soft scroll SFX → small laugh burst.
FRAME 2 – Testimonial 1 (3–5s)
Visual: Close-up selfie, deadpan tone.
Dialogue: “Pure comedy gold.”
Text overlay: Matches spoken line with bold caption.
Style: Natural lighting, quick zoom punch.
FRAME 3 – Testimonial 2 (5–7s)
Visual: Someone laughing off-camera, partner heard in background.
Dialogue: “My wife practically herniated herself laughing.”
Text overlay: Adds laugh emoji and ‘wife’ keyword highlighted.
Motion: Subtle shake from handheld realism.
FRAME 4 – Testimonial 3 (7–9s)
Visual: Mid-laugh, short clip.
Dialogue: “Had me laughing helplessly.”
Text overlay: Glitch-style caption appears mid-laugh.
Music: Quirky beat starts softly.
FRAME 5 – Testimonial 4 (9–11s)
Visual: Person covering mouth, trying not to laugh.
Dialogue: “I burst out laughing.”
Overlay: Caption burst effect synced to line.
FRAME 6 – Testimonial 5 (11–13s)
Visual: Someone whisper-laughing in a quiet office or car.
Dialogue: “I almost embarrassed myself with my laughter (multiple laugh emojis).”
Text overlay: Big emoji chain + slight shake effect.
Transition: Smash cut ‘woosh’ sound → post content.
FRAME 7 – The Muse Experience (13–20s)
Visual: Screen-record scroll through A Muse Letter posts (e.g., “The Sh*t Your Dog Will Eat” “Airport Oddballs” “The Little League Murderers,” “Cord Drawers”).
Motion: Zoom, pan, highlight key phrases.
Text overlay:
We all could use some comic relief. Get yours now.
Effect: Tap animation on Substack “Subscribe” button.
Music: Light lo-fi comedy beat continues.
FRAME 8 – Reader Reaction (20–26s)
Visual: Return to first person, tears from laughing, shaking head in disbelief.
Dialogue (VO or text):
“The visuals you evoked in those few words were striking and hilarious.”
Action: Reader looks up, smirks, says: “Who writes like this?”
Overlay: A Muse Letter. Trust me.
FRAME 9 – CTA (26–30s)
Visual: End screen with white background + Substack preview thumbnail.
Text animation:
A Muse Letter
Comic relief we all could use right now.
todaysmuse.substack.com
Music: Beat fades with faint laughter echo.
Motion: Subtle zoom-in on the jester logo.
STYLE REFERENCES
Color palette: Pop-art inspired but subtle (reds, blues, warm neutrals)
Typography: TikTok native font (white with black shadow)
Editing style: Quick cuts, casual handheld, real laughter moments
Tone: Unpolished humor meets genuine delight
Related categories:
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After Effects
Social Media Marketing
Video Editing
Content Creation
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