TikTok Music Promotion Campaign
Budget: $15 – $25 USD
My next single needs a focused TikTok roll-out that turns casual scrollers into an active fan base. The core target is higher engagement—comments, shares, duet stitches, and saves—rather than merely chasing raw stream counts. To achieve that, I need a complete promotional framework that includes:
• A data-led TikTok strategy outlining posting cadence, optimal hashtags, sound-bite hooks, and creator collaboration ideas.
• Short-form video concepts (15–30 seconds) that highlight the most share-worthy part of the track—storyboarded, captioned, and ready for quick filming or simple motion-graphics editing.
• Companion assets for cross-posting on Instagram Reels and YouTube Shorts so the message stays consistent even off-platform.
• A weekly content calendar covering release week plus the following three weeks, with built-in prompts for live comment replies and duet challenges to boost algorithmic reach.
• Guidance on press-release angles and playlist-pitch wording so I can extend momentum to DSP editors and music blogs without diluting the TikTok push.
Acceptance criteria
1. At least five distinct video templates delivered in editable format (Premiere Pro or CapCut).
2. A written playbook (PDF or Google Doc) detailing the first 30 days of posting, KPI targets, and fallback options if engagement stalls.
3. A one-sheet summary of recommended media/playlist outlets and submission timelines.
Familiarity with current music trends, TikTok’s For You algorithm, and audience interaction tactics is essential. I’ll supply the mastered track, cover art, and any raw footage you might need. All creative materials must stay on-brand and be cleared for commercial use.
• A data-led TikTok strategy outlining posting cadence, optimal hashtags, sound-bite hooks, and creator collaboration ideas.
• Short-form video concepts (15–30 seconds) that highlight the most share-worthy part of the track—storyboarded, captioned, and ready for quick filming or simple motion-graphics editing.
• Companion assets for cross-posting on Instagram Reels and YouTube Shorts so the message stays consistent even off-platform.
• A weekly content calendar covering release week plus the following three weeks, with built-in prompts for live comment replies and duet challenges to boost algorithmic reach.
• Guidance on press-release angles and playlist-pitch wording so I can extend momentum to DSP editors and music blogs without diluting the TikTok push.
Acceptance criteria
1. At least five distinct video templates delivered in editable format (Premiere Pro or CapCut).
2. A written playbook (PDF or Google Doc) detailing the first 30 days of posting, KPI targets, and fallback options if engagement stalls.
3. A one-sheet summary of recommended media/playlist outlets and submission timelines.
Familiarity with current music trends, TikTok’s For You algorithm, and audience interaction tactics is essential. I’ll supply the mastered track, cover art, and any raw footage you might need. All creative materials must stay on-brand and be cleared for commercial use.