TikTok Lead-Gen Ads Strategy -- 2

Job ID: 40033266

Budget: $250 – $750 USD

Hi, thank you for your proposal.

I want to clarify that this project will follow a complete and structured testing framework to achieve the lowest possible cost per lead with maximum lead quality.

Full Testing Structure Includes:

Multiple campaigns

Multiple ad sets

Multiple creatives (video, static, Spark Ads)

Audience testing (interest, behavior, lookalikes)

Angle testing (hooks, messaging, offers)

Bidding strategy testing (lowest cost, cost cap)

Lead form variations (short form and long form)

Objective

To identify:

The strongest audiences

The highest-converting creatives

The most effective bidding strategy

And ultimately achieve the lowest CPL with high-quality leads

What I need from the freelancer:

Daily campaign optimisation

Transparent reporting inside Ads Manager

Weekly performance summary

Clear scaling strategy once winning combinations are identified

Fast communication (WhatsApp available)

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