TikTok & Instagram Engagement Growth Expert

Job ID: 38539825

Budget: $250 – $750 USD

I'm seeking a social media strategist with a proven track record on TikTok and Instagram to help boost our engagement on these platforms. Experience in the Education industry is preferred.

Target Audience
- High School Students in US and world-wide

Goal:
- Sell online test papers and platform subscription for test prep (SAT, ACT, PSAT exams)

Key objectives:
- Increase the level of interaction and engagement with our posts and stories.

Content focus:
- User-generated content. I believe this type of content will best resonate with our target audience and help foster community involvement.

Methods to encourage user-generated content:
- Competitions or challenges. I'd like to use these exciting and interactive methods to motivate our audience to contribute content and engage with our brand.

Ideal skills for the job:
- In-depth knowledge and experience in developing social media strategies, particularly on TikTok and Instagram.
- Creative thinking to devise engaging competitions or challenges.
- Expertise in leveraging user-generated content effectively.
- Strong understanding of engagement metrics and how to enhance them.

I will provide you my graphics/motion graphics designer to create content but you will be responsible for researching, defining strategy, finding inspiration (similar content/channels), managing account, follow/unfollow, tags, and driving engagement/growth.

About HighScores (www.highscores.ai)
HighScores is a data-driven test prep platform specifically designed to help students conquer the digital SAT and ACT. This AI-based platform gathers assessment data and generates actionable insights for students, teachers, and parents by focusing on academic and behavioral patterns. It helps students improve their scores quickly by building a personalized strategy.