Tamil Nadu Customer Acquisition for Choose & Fix App
Budget: ₹600 – ₹1,500 INR
## App Marketing & Customer Acquisition for Choose & Fix — Tamil Nadu
We are looking for an experienced app-marketing specialist to help make **Choose & Fix** the preferred home-services app across Tamil Nadu’s towns and villages.
Choose & Fix connects customers with nearby electricians, plumbers, carpenters, painters, AC technicians, cleaners, drivers and other local service professionals.
Our primary focus is **customer acquisition**—especially homeowners, tenants and small-business owners who genuinely need local services. Worker acquisition will be a secondary objective.
### Marketing Channels
YouTube Shorts will be our primary content and conversion channel. Campaigns should also be coordinated across:
* Instagram Reels and posts
* Facebook
* WhatsApp broadcasts
* Relevant Tamil Nadu community groups
* Other suitable local digital channels
### Scope of Work
* Create engaging Tamil posters, reels, YouTube Shorts and captions
* Develop content that connects with Tamil Nadu’s local audience
* Run tightly geo-targeted campaigns within selected Tamil Nadu locations
* Focus on genuine Play Store installs, customer registrations and service bookings
* Test and optimise creatives, audiences and ad sets
* Improve cost per genuine registration and confirmed booking
* Provide practical recommendations for future growth
### Weekly Deliverables
* Fresh Tamil creative assets, including static designs, videos and copy
* Geo-targeted advertising campaigns launched and optimised
* A weekly performance report covering:
* Advertising spend
* Play Store installs
* Customer registrations
* Service enquiries and confirmed bookings
* Cost per install
* Cost per registration
* Cost per booking
* Best-performing content and locations
* Recommended next steps
### Important Conditions
We require authentic and measurable growth only.
Bots, fake accounts, incentivised installs, paid-to-install campaigns and misleading promotional methods are strictly prohibited. Campaign performance will be verified through **Google Play Console, Firebase and app booking data**.
### Application Requirements
When applying, please include:
* Examples of mobile-app marketing work
* Experience targeting Tamil-speaking audiences
* Previous campaign results with measurable outcomes
* Your proposed 30-day strategy for Choose & Fix
* Recommended advertising budget
* Expected deliverables and realistic results
* Details of how campaign performance will be tracked
The initial campaign may begin in selected towns and nearby villages before expanding across Tamil Nadu.
Let’s make **Choose & Fix** the first app people open when a pipe leaks, a light goes out or a trusted local service professional is needed.
We are looking for an experienced app-marketing specialist to help make **Choose & Fix** the preferred home-services app across Tamil Nadu’s towns and villages.
Choose & Fix connects customers with nearby electricians, plumbers, carpenters, painters, AC technicians, cleaners, drivers and other local service professionals.
Our primary focus is **customer acquisition**—especially homeowners, tenants and small-business owners who genuinely need local services. Worker acquisition will be a secondary objective.
### Marketing Channels
YouTube Shorts will be our primary content and conversion channel. Campaigns should also be coordinated across:
* Instagram Reels and posts
* WhatsApp broadcasts
* Relevant Tamil Nadu community groups
* Other suitable local digital channels
### Scope of Work
* Create engaging Tamil posters, reels, YouTube Shorts and captions
* Develop content that connects with Tamil Nadu’s local audience
* Run tightly geo-targeted campaigns within selected Tamil Nadu locations
* Focus on genuine Play Store installs, customer registrations and service bookings
* Test and optimise creatives, audiences and ad sets
* Improve cost per genuine registration and confirmed booking
* Provide practical recommendations for future growth
### Weekly Deliverables
* Fresh Tamil creative assets, including static designs, videos and copy
* Geo-targeted advertising campaigns launched and optimised
* A weekly performance report covering:
* Advertising spend
* Play Store installs
* Customer registrations
* Service enquiries and confirmed bookings
* Cost per install
* Cost per registration
* Cost per booking
* Best-performing content and locations
* Recommended next steps
### Important Conditions
We require authentic and measurable growth only.
Bots, fake accounts, incentivised installs, paid-to-install campaigns and misleading promotional methods are strictly prohibited. Campaign performance will be verified through **Google Play Console, Firebase and app booking data**.
### Application Requirements
When applying, please include:
* Examples of mobile-app marketing work
* Experience targeting Tamil-speaking audiences
* Previous campaign results with measurable outcomes
* Your proposed 30-day strategy for Choose & Fix
* Recommended advertising budget
* Expected deliverables and realistic results
* Details of how campaign performance will be tracked
The initial campaign may begin in selected towns and nearby villages before expanding across Tamil Nadu.
Let’s make **Choose & Fix** the first app people open when a pipe leaks, a light goes out or a trusted local service professional is needed.