Streetwear Launch Creative Direction
Budget: $30 – $250 USD
I’m gearing up for the first Uncaged Athletics drop and need a sharp creative partner to own the next 5–6 weeks of content and brand storytelling. My strongest focus is on pre-launch content, so I’m looking for someone who can take that lane and run with it—while also guiding the broader creative vision across every touchpoint.
Here’s the landscape
• Brand mood: dark, premium, combat-inspired; atmosphere and narrative matter more than typical gym shots.
• Growth targets: Instagram and TikTok first, with an emphasis on cinematic, social-native formats that spark conversation and build anticipation.
• Must-haves: streetwear sensibility, identity-driven marketing instincts, and a feel for motion/graphic assets that elevate the feed.
What I already know I want
• Teaser videos that drip-feed story and product detail without giving everything away.
• A rollout calendar that stacks tension week by week until launch day.
Where I’d value your guidance
• Additional content angles—behind-the-scenes, influencer tie-ins, or any fresh mechanic you believe can amplify hype.
• Refined creative direction that keeps every post consistent with the brand’s darker, cinematic tone.
Key responsibilities
1. Map the pre-launch narrative arc (concept deck + timeline).
2. Direct and/or edit reels and TikToks in line with the brand aesthetic.
3. Provide graphic or motion templates that keep production agile.
4. Suggest tactics to convert pre-launch attention into day-one sales and enduring community growth.
If your portfolio shows you can create moody, cinematic streetwear content that moves product as well as culture, drop links to your work and your rates. Let’s make this launch impossible to ignore.
PLEASE TEXT ME before dropping a comment. I would prefer these to be more signaled to our brand, and don't want to waste time looking through useless offers. We would like to show you our branding, mockups, and visuals before you claiming you can do the work.
Here’s the landscape
• Brand mood: dark, premium, combat-inspired; atmosphere and narrative matter more than typical gym shots.
• Growth targets: Instagram and TikTok first, with an emphasis on cinematic, social-native formats that spark conversation and build anticipation.
• Must-haves: streetwear sensibility, identity-driven marketing instincts, and a feel for motion/graphic assets that elevate the feed.
What I already know I want
• Teaser videos that drip-feed story and product detail without giving everything away.
• A rollout calendar that stacks tension week by week until launch day.
Where I’d value your guidance
• Additional content angles—behind-the-scenes, influencer tie-ins, or any fresh mechanic you believe can amplify hype.
• Refined creative direction that keeps every post consistent with the brand’s darker, cinematic tone.
Key responsibilities
1. Map the pre-launch narrative arc (concept deck + timeline).
2. Direct and/or edit reels and TikToks in line with the brand aesthetic.
3. Provide graphic or motion templates that keep production agile.
4. Suggest tactics to convert pre-launch attention into day-one sales and enduring community growth.
If your portfolio shows you can create moody, cinematic streetwear content that moves product as well as culture, drop links to your work and your rates. Let’s make this launch impossible to ignore.
PLEASE TEXT ME before dropping a comment. I would prefer these to be more signaled to our brand, and don't want to waste time looking through useless offers. We would like to show you our branding, mockups, and visuals before you claiming you can do the work.