Social media specialist

Job Title: Social Media Specialist

Job Description:

We are looking for a Social Media Specialist to manage and optimize our presence on TikTok, Instagram, Facebook, Pinterest, and LinkedIn. This professional will be responsible for growing the online presence of Medrism.com and YourTemporaryStay.com, creating engaging and relevant content, and driving community growth, visibility, and conversions for both brands.

Responsibilities:

Social Media Strategy:
Develop and implement a tailored social media strategy for each platform (TikTok, Instagram, Facebook, Pinterest, and LinkedIn).
Align strategies with the business and marketing objectives of both brands (Medrism and YourTemporaryStay).
Set clear and measurable goals (follower growth, engagement, website traffic, conversions).

Content Creation and Management:
Create and curate high-quality visual and written content suited for each platform.
Post relevant, educational, and engaging content that represents the values and value propositions of Medrism (online medical consultations, healthcare services) and YourTemporaryStay (temporary accommodations).
Design viral marketing campaigns and storytelling strategies for TikTok and Instagram that create an impact.
Create inspiring boards and visual content on Pinterest to drive traffic to the website.
Manage the creation of professional articles, posts, and updates on LinkedIn.

Community Growth and Management:
Grow the follower base organically and through paid campaigns, improving the visibility of both brands.
Monitor and respond to comments and direct messages in real-time, fostering interaction with followers and building an active community.
Develop relationships with influencers, bloggers, and brand ambassadors to maximize reach.

Analytics and Optimization:
Conduct regular performance analyses across all platforms using tools like Facebook Insights, Instagram Analytics, Pinterest Analytics, and LinkedIn Analytics.
Adjust strategies and content based on data analysis and KPIs, optimizing what works and discarding what doesn’t.
Create monthly reports highlighting progress, growth, and areas for improvement.
Social Media Advertising Management:
Plan, launch, and optimize paid advertising campaigns on Facebook, Instagram, TikTok, and Pinterest.
Monitor and adjust paid campaigns to ensure the best ROI and audience targeting.
Requirements:

Proven experience managing TikTok, Instagram, Facebook, Pinterest, and LinkedIn accounts.
Excellent content creation skills (graphics, video, copywriting).
Strong knowledge of social media trends, algorithms, and best practices.
Experience with social media advertising and paid campaigns.
Analytical mindset with the ability to interpret data and optimize performance.
Creativity and ability to engage different audiences (medical and accommodation sectors).
Preferred:

Experience in healthcare or hospitality sectors is a plus.
Knowledge of SEO and how social media integrates with other digital marketing efforts.