Social media management
Budget: ₹12,500 – ₹37,500 INR
Seeking a strategic, insightful, and creative mind who builds integrated social media campaigns aligned to the business goals of awareness, engagement and establishing thought-leadership. The individual will help in achieving short-term and long-term goals basis the platform trends and the evolving insights.
Roles & Responsibility:
Social media
o Develop, plan, and implement social media strategy specific to platforms- Facebook, Twitter, LinkedIn, and Instagram
o Create and manage a monthly social media editorial content calendar
o Ensure timely content development, copywriting, and scheduling
o Develop briefs for creative and content writer to ensure quality output is created aligned to brand guidelines
o Edit and publish approved content regularly across Facebook, Twitter, LinkedIn, and Instagram with appropriate hashtag research
o Manage online reputation of the brand by tracking the mentions, responding on comments, queries, and DMs
o Measure and report the impact of social media activities
o Conduct competitive analysis to identify need-gaps
o Perform research on current benchmark trends and audience preferences.
o Stay up to date with current technologies and trends in social media, design tools and applications
Thought-leadership:
o Identify themes for thought-leadership that will build awareness, engagement, and authority for the brand across Facebook, Twitter, LinkedIn, and Instagram
o Build content calendar for creating educational, informational, and inspirational via repurposing brand’s content
o Write copies to promote YouTube Leadership bytes across Facebook, Twitter, LinkedIn, and Instagram
o Measure and report the impact of the content developed
Events:
o Amplify offline events by creating pre, during and post events posts
o Leverage platform features to amplify the event hashtag
o Create awareness for the event via hashtags, content development and content distribution
o Promote the event on the day by live posting and sharing day-end posts
o Build organic social media promotion plan for the virtual events to garner registrations
o Measure and report the impact of the event via social media efforts
Experience in automation tools like Buffer/Hootsuite. Skilled in content writing, hashtag research and business intelligence.
Roles & Responsibility:
Social media
o Develop, plan, and implement social media strategy specific to platforms- Facebook, Twitter, LinkedIn, and Instagram
o Create and manage a monthly social media editorial content calendar
o Ensure timely content development, copywriting, and scheduling
o Develop briefs for creative and content writer to ensure quality output is created aligned to brand guidelines
o Edit and publish approved content regularly across Facebook, Twitter, LinkedIn, and Instagram with appropriate hashtag research
o Manage online reputation of the brand by tracking the mentions, responding on comments, queries, and DMs
o Measure and report the impact of social media activities
o Conduct competitive analysis to identify need-gaps
o Perform research on current benchmark trends and audience preferences.
o Stay up to date with current technologies and trends in social media, design tools and applications
Thought-leadership:
o Identify themes for thought-leadership that will build awareness, engagement, and authority for the brand across Facebook, Twitter, LinkedIn, and Instagram
o Build content calendar for creating educational, informational, and inspirational via repurposing brand’s content
o Write copies to promote YouTube Leadership bytes across Facebook, Twitter, LinkedIn, and Instagram
o Measure and report the impact of the content developed
Events:
o Amplify offline events by creating pre, during and post events posts
o Leverage platform features to amplify the event hashtag
o Create awareness for the event via hashtags, content development and content distribution
o Promote the event on the day by live posting and sharing day-end posts
o Build organic social media promotion plan for the virtual events to garner registrations
o Measure and report the impact of the event via social media efforts
Experience in automation tools like Buffer/Hootsuite. Skilled in content writing, hashtag research and business intelligence.