Social media guru needed to launch a new product

Social Media Expert – Content Strategy and Creation

We’re a new startup called Zubs – and we’re on a mission to revolutionize grassroots sports! Our platform helps connect sports teams with fill-in players, making it easier for players to get in the game. We need a Social Media Expert who’s passionate about building a brand from the ground up and helping us create a buzz around our new product.

What we need:

-Content Strategy: Help us define and execute a compelling content strategy that aligns with Zubs’ mission and resonates with our target audience
- Content Creation: Develop engaging, on-brand content (images + video) for Instagram, Facebook, TikTok, and other platforms
- User-Generated Content (UGC): Build strategies to inspire and amplify UGC, creating authentic engagement with our growing community
- Community Engagement: Actively engage with our audience to spark conversations, build relationships, and foster a loyal community
- Campaign Execution: Plan and execute social media campaigns that help build brand awareness and attract our first users
- Analytics & Insights: Track social media performance, measure key metrics, and use insights to refine and optimize our approach

Ideal Candidate:
- Experience in building a social media presence from scratch
- Strong portfolio showcasing content creation (images, videos, and UGC)
- Creative and familiar with current social media trends, especially on Instagram, TikTok, and Facebook
- Ability to work with UGC – from encouraging users to share content, to curating and reposting
- A self-starter who thrives in a startup environment and can take ownership of social media efforts

Bonus: Experience in the sports or community-driven space

Please make sure you include:
1. Your portfolio of relevant experience
2. The impact you had