Social media ad campaign & optimisation

Title: Social Media Ad Campaign & Optimization

Objective:
- Increase leads through a targeted social media ad campaign

Platforms:
- Facebook
- Instagram
- Tiktok (TBC)

Budget:
- $500-$1000 (TBC)

Client:
The client is a school for autistic adults aged 18-30yos in Brisbane, QLD, Australia. I am their outsourced CMO supporting with their marketing needs and I need someone skilled specifically in social media to support this project.

Key Responsibilities:
- Design photo and video creative that is ideal to drive leads. Images and videos will be supplied, however this creative needs to be put into formats suitable for social media advertising.
- Create compelling and engaging ad content to drive leads.
- Testing of different lead gen ads to see what performs best, Eg. whatsapp leads, messager chat, instagram DMs, instant forms, etc.
- Target audience and competitor analysis to try and find the correct audiences. The key audiences are, 1. autisic adults aged 18-30, and parents of autistic adults.
- Optimize ad performance. It will be expected that the ad performance is monitored, and feedback and suggestions for changes be put forward every other day.
- Collaborate with the client to align campaign goals and objectives
- Provide regular reports on campaign progress and performance

Ideal Skills and Experience:
- Proven track record in successfully executing social media ad campaigns on Instagram and Facebook (potentially TikTok)
- Deep understanding of Facebook and Instagram's ad platform and best practices
- Ability to create visually appealing and persuasive ad content
- Strong analytical skills to track and optimize campaign performance
- Excellent communication and collaboration skills to work closely with the client

Note: Please provide examples of previous successful social media ad campaigns on Instagram in your proposal.