Social Video Brand Strategy Blueprint
Budget: €12 – €18 EUR
I’m ready to elevate our brand presence with a clear, data-driven strategy for short-form videos that will live exclusively on social media channels such as Instagram, TikTok, Facebook, and LinkedIn. My goal is simple: boost brand awareness through engaging, scroll-stopping content that feels native to each platform yet unmistakably on-brand.
Here’s what I need from you:
• A concise creative framework: audience insights, core messaging pillars, recommended video styles (e.g., reels, stories, live sessions), and a visual tone guide.
• A 90-day content calendar mapping posting cadence, themes, and key dates, ready for collaboration in tools like Notion or Trello.
• Script or storyboard outlines for at least five flagship videos, formatted for quick editing in Premiere Pro or similar.
• Platform-specific optimisation tips covering aspect ratios, captions, thumbnails, hashtags, and sound choices.
• A measurement plan that defines KPIs, proposes a simple tracking dashboard (Google Data Studio preferred), and sets review checkpoints so we can iterate fast.
Acceptance criteria: deliverables must be supplied in editable formats (Google Workspace or Adobe CC), align with our existing brand guidelines (supplied on award), and include clear next steps for production hand-off.
If you thrive on turning creative ideas into organised, executable roadmaps—while keeping algorithms and analytics in mind—I’d love to collaborate.
Here’s what I need from you:
• A concise creative framework: audience insights, core messaging pillars, recommended video styles (e.g., reels, stories, live sessions), and a visual tone guide.
• A 90-day content calendar mapping posting cadence, themes, and key dates, ready for collaboration in tools like Notion or Trello.
• Script or storyboard outlines for at least five flagship videos, formatted for quick editing in Premiere Pro or similar.
• Platform-specific optimisation tips covering aspect ratios, captions, thumbnails, hashtags, and sound choices.
• A measurement plan that defines KPIs, proposes a simple tracking dashboard (Google Data Studio preferred), and sets review checkpoints so we can iterate fast.
Acceptance criteria: deliverables must be supplied in editable formats (Google Workspace or Adobe CC), align with our existing brand guidelines (supplied on award), and include clear next steps for production hand-off.
If you thrive on turning creative ideas into organised, executable roadmaps—while keeping algorithms and analytics in mind—I’d love to collaborate.