Social Media ads; website help; increase online presence

I will be taking over the shed/outdoor building sector of Stafford Nursery’s business here in Stafford and Fredericksburg, Va.
www.staffordnursery.com
Facebook: stafford nursery sheds and landscape
Facebook: stafford nursery
Instagram: staffordnursery
#staffordnursery
Open to creating Tik Tok as well as a YouTube channel.
Advice on improving website appeal/ease of use/ease on purchasing
I want to increase my boss’s online and social presence to drive sales.