Social Media Whizz for LA Eateries

Job ID: 39319531

Budget: $15 – $25 USD

About Us:

We are a new, delivery-focused restaurant bringing exciting cuisine to Los Angeles. We're looking to build a strong online community and drive brand awareness through creative social media marketing, initially focusing on platforms popular in the US like TikTok and YouTube, and potentially local California digital channels.

Role Overview:

We are looking for a creative and savvy Social Media Marketing Specialist to develop and execute our digital marketing strategy. You will be responsible for creating engaging content, growing our follower base, and driving customer engagement and orders through social media channels relevant to the US market.

Responsibilities:

Develop and implement a social media strategy tailored to our brand and target audience in Los Angeles/US.

Create engaging, high-quality content (videos, photos, stories, posts) for TikTok, YouTube, and potentially other relevant platforms (e.g., Instagram).

Manage social media accounts, including content scheduling, posting, and community interaction.

Identify and potentially collaborate with local influencers or content creators.

Monitor social media trends, particularly within the US food and restaurant scene, to ensure our content is relevant and timely.

Track and analyze social media performance metrics, providing reports and adjusting strategies as needed.

Run targeted social media advertising campaigns (if budget allows) to reach potential customers.

Requirements:

Demonstrable experience and success in managing social media marketing (especially TikTok and YouTube) for brands targeting a US audience. Please provide portfolio or examples of campaigns.

Deep understanding of US social media trends, algorithms, and best practices, particularly for food/restaurant marketing.

Excellent content creation skills (video editing is a strong plus).

Strong understanding of social media analytics and reporting.

Excellent communication skills in English.

Creative, proactive, and able to work independently.

Preferred Qualifications:

Experience marketing for restaurants, food brands, or within the hospitality industry.

Familiarity with the Los Angeles digital media landscape.

To Apply:

Please submit your proposal detailing your experience with social media marketing for a US audience, especially on TikTok and YouTube. Include links to social media profiles you've managed or specific campaign examples.