Social Media Tour Promotion

Job ID: 38176548

Budget: $3 – $10 NZD

As part of our tour company's marketing strategy, I'm seeking a social media expert to run a campaign that will help us increase bookings on various platforms.

Key Responsibilities:
- Create engaging visual content: This includes images and videos that are both captivating and representative of the unique experiences we offer.
- Develop compelling captions: You will be responsible for crafting captions that promote the tours and encourage potential customers to take action.
- Implement effective CTAs: To help drive conversions, you will embed a "Book Now" link or a QR code in the posts.

Target Audience:
- Families
- Adventure seekers
- Solo travelers

Social Media Platforms:
- Facebook
- Instagram
- Twitter
- TikTok
- Google Business
- YouTube

Tour Duration:
- Our tours vary in terms of duration, so you should be able to create content that suits both half-day, full-day, and multi-day tours.

Skills & Experience:
- Prior experience in social media marketing, especially in the travel and tourism industry.
- Proficiency in creating engaging visual content.
- Strong copywriting skills for crafting compelling captions.
- Familiarity with various social media platforms and their respective best practices.
- Proven track record of driving conversions through social media marketing.