Social Media Strategy and Website Marketing

As a business owner, I am looking to implement a successful social media strategy and website marketing campaign. Currently, I am utilising Instagram for my business, with the goal to drive more traffic to my website and increase sales. While I do not have a defined target audience yet, I do have an idea of who my potential customers are and who I want to engage with. My aim is to create an effective social media and website marketing strategy that is cost-effective and yields the desired results. I am open to any and all suggestions that will help me reach my goal of increasing website traffic, sales and brand awareness.