Social Media Strategist for Cannabis Lifestyle & Self-Care Brand
Budget: $25 – $50 USD
Hello Blyss Job Posting: Social Media Strategist
Location: Remote
Our Brand:
Hello Blyss is a *NEW* cannabis lifestyle and self-care brand based out of Detroit, MI. We are looking for long-term, talented writers to educate our readers on the benefits of infusing a cannabis mindset into their everyday lives.
At Hello Blyss, we believe adopting a cannabis mindset supports our readers with living bold and empowered. We spread joy through conscious cannabis consumption by helping our readers feel better physically, emotionally, spiritually and socially. We also provide product reviews for hemp products and conduct interviews with industry tastemakers & professionals.
Job Requirements/Description:
• Understanding / interest / passion for the cannabis industry and associated products
• Execute social media strategy for all social channels to drive engagement and increase brand awareness
• Increase growth on new and existing social media platforms
• Track and analyze content performance to estimate ROI and advise on best strategies
• Develop recommendations informed by consumer insights, KPIs, and industry landscape
• Hashtag research and development to promote conversion
• Campaign development and management
Hello Blyss Topics: We publish a wide range of self-care/lifestyle content on diverse topics including:
1. Culture – Intersection of cannabis and culture
2. Beauty – Industry, products, ingredients and self-expression
3. Food - Recipes, nutrition, munchies
4. Travel – Cannabis-friendly lodging, wellness retreats, travel as a form of self-care
5. Entertainment – Cannabis-friendly events and places
6. Career – Cannabis in the workplace, cannapreneurs
7. Health – Exercise, meditation, mental health, mindfulness, ingredients
8. Love & Relationships – Sex, dating, communication and love languages
9. Business – Career profiles, business profiles
10. Product Reviews – Cannabis-Infused products or innovative products
Seasonal topics include all holidays recognized in the United States and obscure/niche days as well.
Purpose of the Content: To inform/inspire
Target Audience: Cannabis-Enthusiasts
Style/Tone: Our brand voice is straight forward, yet witty, while remaining authentic, informative and well-researched.
Additional Notes:
Keep in mind, our readers want to enjoy content that:
1. Is in an informal and friendly tone – When you write for Hello Blyss, imagine that you are speaking as a well-informed person giving advice to your friends
2. Has a personality – The tone of all blogs and articles should be encouraging & enthusiastic with a consistent point of view
3. Is relevant and factual – The content should be well researched and applicable for modern consumption
What articles should NOT include:
1. Our readers don’t want to read an explanation about what cannabis is
2. Our readers don’t want to read an explanation about what self-care is
3. Our readers don’t want to read an explanation about why self-care is important
4. Our readers don’t want to read articles that are heavily medical or scientific
We look forward to working with you!
Blyss Team
Location: Remote
Our Brand:
Hello Blyss is a *NEW* cannabis lifestyle and self-care brand based out of Detroit, MI. We are looking for long-term, talented writers to educate our readers on the benefits of infusing a cannabis mindset into their everyday lives.
At Hello Blyss, we believe adopting a cannabis mindset supports our readers with living bold and empowered. We spread joy through conscious cannabis consumption by helping our readers feel better physically, emotionally, spiritually and socially. We also provide product reviews for hemp products and conduct interviews with industry tastemakers & professionals.
Job Requirements/Description:
• Understanding / interest / passion for the cannabis industry and associated products
• Execute social media strategy for all social channels to drive engagement and increase brand awareness
• Increase growth on new and existing social media platforms
• Track and analyze content performance to estimate ROI and advise on best strategies
• Develop recommendations informed by consumer insights, KPIs, and industry landscape
• Hashtag research and development to promote conversion
• Campaign development and management
Hello Blyss Topics: We publish a wide range of self-care/lifestyle content on diverse topics including:
1. Culture – Intersection of cannabis and culture
2. Beauty – Industry, products, ingredients and self-expression
3. Food - Recipes, nutrition, munchies
4. Travel – Cannabis-friendly lodging, wellness retreats, travel as a form of self-care
5. Entertainment – Cannabis-friendly events and places
6. Career – Cannabis in the workplace, cannapreneurs
7. Health – Exercise, meditation, mental health, mindfulness, ingredients
8. Love & Relationships – Sex, dating, communication and love languages
9. Business – Career profiles, business profiles
10. Product Reviews – Cannabis-Infused products or innovative products
Seasonal topics include all holidays recognized in the United States and obscure/niche days as well.
Purpose of the Content: To inform/inspire
Target Audience: Cannabis-Enthusiasts
Style/Tone: Our brand voice is straight forward, yet witty, while remaining authentic, informative and well-researched.
Additional Notes:
Keep in mind, our readers want to enjoy content that:
1. Is in an informal and friendly tone – When you write for Hello Blyss, imagine that you are speaking as a well-informed person giving advice to your friends
2. Has a personality – The tone of all blogs and articles should be encouraging & enthusiastic with a consistent point of view
3. Is relevant and factual – The content should be well researched and applicable for modern consumption
What articles should NOT include:
1. Our readers don’t want to read an explanation about what cannabis is
2. Our readers don’t want to read an explanation about what self-care is
3. Our readers don’t want to read an explanation about why self-care is important
4. Our readers don’t want to read articles that are heavily medical or scientific
We look forward to working with you!
Blyss Team