Social Media Strategist & Website Project Manager
Budget: $10 – $20 SGD
An experienced social media strategist and manager needed for an Indian infant formula brand. The ideal candidate would lead our influencer outreach and create and manage our social media content and strategy. Then on a secondary note, project manage the development of our website, SEO and content.
Our market is India and there are certain restrictions on our marketing reach, so it's essential to have someone who understands the Indian digital space and is open to learn the sensitivities/regulations surrounding our product and our target audience to create an effective strategy. If we find the right fit, this would be a long term role.
Social Media Strategy & Content Creation:
1. Develop and implement effective social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
2. Create and manage engaging content tailored to our target audience and industry, including graphics, videos, and written posts.
3. Monitor and analyse social media performance metrics to optimise strategies and achieve KPIs.
Influencer Outreach:
1. Identify and engage with relevant influencers in the prescribed goods industry.
2. Develop and manage influencer partnerships to increase brand visibility.
3. Track and report on influencer campaign performance and ROI.
SEO & Blog Content:
1. Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
2. Conduct keyword research and optimise website and blog content for SEO.
3. Create and manage blog content that is informative, engaging, and relevant to our target audience.
Required Skills and Qualifications:
1. Proven experience in social media strategy, content creation, and influencer outreach.
2. Strong understanding of SEO best practices and experience with keyword research and on-page/off-page optimisation.
3. Excellent writing and editing skills with the ability to create compelling content for various platforms.
4. Proficiency in social media management tools and analytics platforms
5. Knowledge of current social media trends and best practices in India
6. Demonstrated ability to communicate openly and honestly with team members
Preferred Qualifications:
1. Experience working in the infant formula/diary industry in India or with similarly complex products.
2. Familiarity with Shopify is a plus.
Our market is India and there are certain restrictions on our marketing reach, so it's essential to have someone who understands the Indian digital space and is open to learn the sensitivities/regulations surrounding our product and our target audience to create an effective strategy. If we find the right fit, this would be a long term role.
Social Media Strategy & Content Creation:
1. Develop and implement effective social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
2. Create and manage engaging content tailored to our target audience and industry, including graphics, videos, and written posts.
3. Monitor and analyse social media performance metrics to optimise strategies and achieve KPIs.
Influencer Outreach:
1. Identify and engage with relevant influencers in the prescribed goods industry.
2. Develop and manage influencer partnerships to increase brand visibility.
3. Track and report on influencer campaign performance and ROI.
SEO & Blog Content:
1. Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
2. Conduct keyword research and optimise website and blog content for SEO.
3. Create and manage blog content that is informative, engaging, and relevant to our target audience.
Required Skills and Qualifications:
1. Proven experience in social media strategy, content creation, and influencer outreach.
2. Strong understanding of SEO best practices and experience with keyword research and on-page/off-page optimisation.
3. Excellent writing and editing skills with the ability to create compelling content for various platforms.
4. Proficiency in social media management tools and analytics platforms
5. Knowledge of current social media trends and best practices in India
6. Demonstrated ability to communicate openly and honestly with team members
Preferred Qualifications:
1. Experience working in the infant formula/diary industry in India or with similarly complex products.
2. Familiarity with Shopify is a plus.