Social Media Specialist - Plan, create, publish content about facial exercises and mewing

We are looking for Social Media Specialist who will be responsible for creating and publishing content on social media platforms, including Instagram, Facebook, TikTok, to grow an audience, build brand awareness, and ultimately, boost sales.

Who we are?
mewing.app is a mobile app that helps people get beautiful jawline with video exercises, reminders, educational content and tools to create and compare progress photos.
Mewing is a technique that improves facial structure, strengthens the jawline, and improves breathing. 
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Responsibilities:
- Develop, implement and manage our social media strategy after conducting competitive research
- Plan, create, publish and share new content (including original text, images, videos) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Engage in discussions in the comments on video hosting platforms - YouTube, TikTok
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Requirements and skills
- Proven working experience in social media marketing or similar role
- Fluent in English