Social Media Sales Boost

Freelancer Specification: Social Media Marketing for Tumescent Liposuction Clinic
Project Overview

We are launching a high-end tumescent liposuction clinic in August 2025 and are seeking a freelance social media marketer to build, execute, and manage a comprehensive digital presence. The goal is to drive consultations and brand visibility pre-launch and post-launch across multiple platforms (primarily Instagram, TikTok, Facebook).
Clinic Identity

- Name: [To be provided]
- Location: Philadelphia Suburbs
- Target Audience: Adults ages 25–55 seeking minimally invasive body contouring, with mid-to-high income.
- Brand Image: Luxury, professional, elegant, medically credible but visually stylish.
- Tone: Empowering, reassuring, clean, body-positive.

Scope of Work
1. Platform Management

- Instagram (primary)
- TikTok (secondary, content repurposing encouraged)
- Facebook (supporting content and ads)
- Google Business profile setup & optimization (optional)

2. Content Strategy & Creation

- Editorial calendar from June to September 2025.
- 4–5 posts per week: mix of educational, testimonials, before/after, lifestyle, clinic walkthroughs.
- 2–3 reels per week with trending audios, patient journey snapshots, expert insights.
- Hashtag strategy for discovery and niche targeting.
- Captions optimized for conversion and engagement.
- Stories with highlights for FAQs, recovery, pricing, and testimonials.

3. Pre-Launch Activities (June–July 2025)

- Build anticipation: "Coming Soon" campaigns, behind-the-scenes content, construction/build-out teasers.
- Waitlist opt-in campaign via Instagram.
- Paid ad setup (Instagram/Facebook) for lead generation.
- Influencer micro-campaign (identify 3–5 local micro-influencers for partnerships).

4. Launch Campaign (August 2025)

- Countdown series to opening day.
- Giveaway or “Founding Client Offer” promotion.
- Coverage of grand opening events.
- Client success stories and real-time updates.

5. Post-Launch Marketing (September 2025 onward)

- Focused campaigns on specific body areas (abdomen, arms, thighs, etc.).
- Monthly highlight on “Transformation of the Month.”
- Video testimonials and recovery journey content.
- Patient education content to drive trust and consultations.

6. Community Engagement

- Respond to comments and DMs.
- Filter and escalate medical questions to clinic staff.
- Encourage reviews and referrals via engagement.

Deliverables

- Monthly content calendar (Google Sheets or Notion)
- Weekly content draft approval
- Editable Canva assets or PSD files
- Weekly performance report (engagement, reach, leads)
- Ad spend tracking (if applicable)

Ideal Candidate Will Have

- Experience in aesthetic medicine or cosmetic procedures
- Strong portfolio with Instagram Reels/TikToks
- Knowledge of HIPAA-compliant marketing practices
- Familiarity with paid ad management and pixel tracking
- Fluency in brand storytelling & visual design
- Can work with minimal supervision and meet weekly deadlines

Timeline

- Hiring by: June 15, 2025
- Start date: June 17, 2025
- Initial contract duration: 3 months (June–September), with potential for renewal

Budget

- Open to proposals
(Based on experience, content volume, and paid ad management responsibilities)

To Apply, Please Provide:

- Links to Instagram/TikTok accounts you've managed
- A short proposal including your approach to a pre-launch campaign
- A quote for monthly retainer + paid ad setup (if separate)
- Optional: 2–3 content samples (reels, captions, posts)