Social Media Marketing for Online Psychotherapy
Budget: $30 – $250 USD
# Social Media Performance Marketing & Lead Generation Specialist for Online Psychotherapy Clinic (Indonesia)
## About Us
We are **PT Advanced Psychotherapy Indonesia**, a professional mental health and psychotherapy clinic based in Jakarta, Indonesia.
We provide confidential online psychotherapy and counselling services via Zoom and Google Meet for individuals, couples, families, and corporate clients throughout Indonesia.
We are looking for an experienced **Social Media Performance Marketing Specialist or Digital Marketing Agency** to become our long-term marketing partner.
Our primary goal is to generate qualified leads and convert them into booked psychotherapy sessions.
---
# Primary Objectives
Your success will be measured by your ability to:
* Generate qualified leads
* Increase booked therapy consultations
* Reduce cost per lead (CPL)
* Improve conversion rates
* Grow revenue from online therapy services
* Build trust and credibility for our clinic
* Increase awareness of our services across Indonesia
---
# Platforms to Manage
* Facebook
* Instagram
* TikTok
---
# Scope of Work
## 1. Social Media Strategy
* Develop an overall social media marketing strategy
* Create a monthly content calendar
* Plan campaigns aligned with our business goals
* Research competitors and industry trends
* Recommend improvements based on performance
---
## 2. Content Creation
Create engaging and professional content including:
* Educational mental health posts
* Psychotherapy information
* Anxiety, depression, trauma and relationship topics
* Stress management tips
* Corporate wellness content
* Promotional campaigns
* Awareness campaigns
* Testimonials (where permitted)
* Clinic updates
Monthly deliverables include:
* Up to 60 short-form videos (30–60 seconds)
* Up to 20 professional graphic posts
* Engaging captions with clear calls to action
* Relevant hashtags and keywords
You may use Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, or similar professional tools.
---
## 3. Social Media Management
Manage all social media accounts by:
* Publishing content consistently
* Scheduling posts
* Monitoring engagement
* Responding to comments promptly
* Replying to customer enquiries via Facebook Messenger, Instagram Direct Messages, and TikTok inbox
* Answering general questions about our services, pricing, appointment process, and clinic information using our provided guidelines
* Encouraging prospective clients to book consultations
* Directing enquiries to WhatsApp or our online booking system
* Escalating any clinical, therapeutic, or emergency-related questions to our team immediately
* Maintaining professionalism, empathy, and client confidentiality in all interactions
---
## 4. Paid Advertising
Plan, create, manage, and optimize advertising campaigns on:
* Meta Ads (Facebook & Instagram)
* TikTok Ads
Responsibilities include:
* Audience research
* Campaign setup
* Ad copywriting
* Creative testing
* A/B testing
* Budget management
* Weekly optimization
* Retargeting campaigns
* Lookalike audiences
* Conversion optimization
* Lead generation campaigns
---
## 5. Lead Generation & Sales Funnel
Develop and optimize a complete lead generation funnel.
The objective is to convert social media visitors into booked therapy consultations using:
* Meta Ads
* TikTok Ads
* Landing pages
* Website enquiry forms
* WhatsApp
* Facebook Lead Forms
* Retargeting campaigns
* Follow-up recommendations to improve conversions
You should understand the complete customer journey from advertisement to enquiry and ultimately to a confirmed therapy booking.
---
## 6. Performance Monitoring & Reporting
Provide weekly reports including:
* Reach
* Impressions
* Engagement
* Video views
* Followers gained
* Leads generated
* Qualified leads
* Booked consultations
* Cost per lead (CPL)
* Conversion rate
* Advertising performance
* Return on ad spend (where measurable)
* Recommendations for improvement
Attend one monthly online strategy meeting to review performance and discuss future campaigns.
---
# Required Skills
* Meta (Facebook & Instagram) Ads
* TikTok Ads
* Social Media Marketing
* Performance Marketing
* Lead Generation
* Copywriting
* Community Management
* Canva
* CapCut or Adobe Premiere Pro
* Landing Page Optimization
* Conversion Funnel Optimization
* Google Analytics (preferred)
Experience in healthcare, psychology, counselling, wellness, medical, or professional services marketing is highly preferred.
---
# Please Include in Your Proposal
Please provide:
* Your monthly management fee
* Recommended monthly advertising budget (ad spend is separate from your management fee)
* Your proposed marketing strategy
* Portfolio and case studies
* Examples of successful lead generation campaigns
* Estimated cost per lead (if available)
* Estimated number of qualified leads you expect to generate each month
* Your experience with Meta Ads and TikTok Ads
* Why you are the best fit for this project
---
# Important
We are looking for a results-driven partner—not just someone to post content.
Our priority is generating qualified enquiries that convert into booked psychotherapy sessions. We value freelancers who understand performance marketing, lead generation, conversion optimization, and customer engagement.
This is a long-term opportunity with ongoing monthly work for the right freelancer or agency.
## About Us
We are **PT Advanced Psychotherapy Indonesia**, a professional mental health and psychotherapy clinic based in Jakarta, Indonesia.
We provide confidential online psychotherapy and counselling services via Zoom and Google Meet for individuals, couples, families, and corporate clients throughout Indonesia.
We are looking for an experienced **Social Media Performance Marketing Specialist or Digital Marketing Agency** to become our long-term marketing partner.
Our primary goal is to generate qualified leads and convert them into booked psychotherapy sessions.
---
# Primary Objectives
Your success will be measured by your ability to:
* Generate qualified leads
* Increase booked therapy consultations
* Reduce cost per lead (CPL)
* Improve conversion rates
* Grow revenue from online therapy services
* Build trust and credibility for our clinic
* Increase awareness of our services across Indonesia
---
# Platforms to Manage
* TikTok
---
# Scope of Work
## 1. Social Media Strategy
* Develop an overall social media marketing strategy
* Create a monthly content calendar
* Plan campaigns aligned with our business goals
* Research competitors and industry trends
* Recommend improvements based on performance
---
## 2. Content Creation
Create engaging and professional content including:
* Educational mental health posts
* Psychotherapy information
* Anxiety, depression, trauma and relationship topics
* Stress management tips
* Corporate wellness content
* Promotional campaigns
* Awareness campaigns
* Testimonials (where permitted)
* Clinic updates
Monthly deliverables include:
* Up to 60 short-form videos (30–60 seconds)
* Up to 20 professional graphic posts
* Engaging captions with clear calls to action
* Relevant hashtags and keywords
You may use Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, or similar professional tools.
---
## 3. Social Media Management
Manage all social media accounts by:
* Publishing content consistently
* Scheduling posts
* Monitoring engagement
* Responding to comments promptly
* Replying to customer enquiries via Facebook Messenger, Instagram Direct Messages, and TikTok inbox
* Answering general questions about our services, pricing, appointment process, and clinic information using our provided guidelines
* Encouraging prospective clients to book consultations
* Directing enquiries to WhatsApp or our online booking system
* Escalating any clinical, therapeutic, or emergency-related questions to our team immediately
* Maintaining professionalism, empathy, and client confidentiality in all interactions
---
## 4. Paid Advertising
Plan, create, manage, and optimize advertising campaigns on:
* Meta Ads (Facebook & Instagram)
* TikTok Ads
Responsibilities include:
* Audience research
* Campaign setup
* Ad copywriting
* Creative testing
* A/B testing
* Budget management
* Weekly optimization
* Retargeting campaigns
* Lookalike audiences
* Conversion optimization
* Lead generation campaigns
---
## 5. Lead Generation & Sales Funnel
Develop and optimize a complete lead generation funnel.
The objective is to convert social media visitors into booked therapy consultations using:
* Meta Ads
* TikTok Ads
* Landing pages
* Website enquiry forms
* Facebook Lead Forms
* Retargeting campaigns
* Follow-up recommendations to improve conversions
You should understand the complete customer journey from advertisement to enquiry and ultimately to a confirmed therapy booking.
---
## 6. Performance Monitoring & Reporting
Provide weekly reports including:
* Reach
* Impressions
* Engagement
* Video views
* Followers gained
* Leads generated
* Qualified leads
* Booked consultations
* Cost per lead (CPL)
* Conversion rate
* Advertising performance
* Return on ad spend (where measurable)
* Recommendations for improvement
Attend one monthly online strategy meeting to review performance and discuss future campaigns.
---
# Required Skills
* Meta (Facebook & Instagram) Ads
* TikTok Ads
* Social Media Marketing
* Performance Marketing
* Lead Generation
* Copywriting
* Community Management
* Canva
* CapCut or Adobe Premiere Pro
* Landing Page Optimization
* Conversion Funnel Optimization
* Google Analytics (preferred)
Experience in healthcare, psychology, counselling, wellness, medical, or professional services marketing is highly preferred.
---
# Please Include in Your Proposal
Please provide:
* Your monthly management fee
* Recommended monthly advertising budget (ad spend is separate from your management fee)
* Your proposed marketing strategy
* Portfolio and case studies
* Examples of successful lead generation campaigns
* Estimated cost per lead (if available)
* Estimated number of qualified leads you expect to generate each month
* Your experience with Meta Ads and TikTok Ads
* Why you are the best fit for this project
---
# Important
We are looking for a results-driven partner—not just someone to post content.
Our priority is generating qualified enquiries that convert into booked psychotherapy sessions. We value freelancers who understand performance marketing, lead generation, conversion optimization, and customer engagement.
This is a long-term opportunity with ongoing monthly work for the right freelancer or agency.