Social Media Marketing for Brand Awareness

I'm looking for an experienced social media marketer who can help me increase the brand awareness of my business. The project will mainly focus on Facebook and Instagram.

Key Requirements:
- Create a comprehensive social media strategy that aims at appealing to young adults aged 18-24.
- Design and deliver engaging content that resonates with the target audience and effectively communicates the brand's message.
- Implement and manage paid advertising campaigns on both Facebook and Instagram, ensuring optimal reach and engagement.
- Monitor and analyze the performance of the campaigns, providing regular reports on the metrics that matter.

Ideal Skills and Experience:
- Proven track record in successfully running social media campaigns, especially on Facebook and Instagram.
- Expertise in understanding and engaging with younger demographics.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Excellent communication and organizational skills to deliver consistent, high-quality content.

Please provide examples of your previous work and strategies, especially those targeted at young adults.