Social Media Marketing Specialist

Job ID: 38549342

Budget: $15 – $25 USD

Job Title: Social Media Marketing Specialist

Company: Online Art School

Location: Remote (International)

Language Requirement: Fluent English (both written and spoken)

Company Overview:

Online Art School is an international platform that connects artists and students from a broad range of creative fields. Our mission is to foster creativity and provide a supportive space for artists to learn, grow, and showcase their work. We offer educational opportunities in traditional art forms such as painting and sculpture, as well as contemporary fields like photography, digital media, and design. By promoting collaboration and artistic expression, we cultivate a vibrant, global community of creators.

Job Overview:

We are seeking a highly experienced Social Media Marketing Specialist with in-depth expertise across a variety of platforms, including but not limited to YouTube, Instagram, Facebook, Twitter, and TikTok. The ideal candidate will have a strong track record of developing and executing social media strategies that drive engagement, increase followers, and boost brand visibility.

A key part of this role is the ability to generate creative content ideas that have the potential to go viral across multiple platforms. We need someone who can adapt to the nuances of each platform while maintaining a cohesive brand voice and strategy.

Please Note: Only applicants with extensive experience in social media marketing across multiple platforms should apply. This is a high-level role that requires a comprehensive understanding of the social media landscape.

Key Responsibilities:

• Develop and implement comprehensive social media marketing strategies to increase engagement, followers, and brand visibility across platforms (YouTube, Instagram, Facebook, Twitter, TikTok, etc.).
• Conduct in-depth research and apply platform-specific best practices for SEO, keywords, and trending hashtags.
• Utilize platform analytics (e.g., YouTube Analytics, Instagram Insights, etc.) to track performance, refine strategies, and report on key metrics.
• Create and curate compelling, audience-focused content tailored to each platform, ensuring alignment with our brand’s voice.
• Generate creative ideas and implement strategies to make content go viral, leveraging platform trends, challenges, and attention-grabbing visuals or formats.
• Stay updated on the latest social media trends, tools, and algorithm changes across all platforms to ensure content is optimized for maximum exposure.
• Collaborate with our team to ensure that social media strategies align with the overall marketing and educational goals of Online Art School.
• Engage with our audience through comments, messages, and posts to foster a sense of community and connection.
• Manage social media advertising campaigns across various platforms to drive traffic and conversions.

Key Requirements:

• Extensive experience in social media marketing across multiple platforms (YouTube, Instagram, Facebook, Twitter, TikTok).
• Proven track record of success with platform-specific SEO (e.g., YouTube SEO, Instagram hashtags, etc.) and the use of tools like TubeBuddy, Hootsuite, or Buffer.
• Experience in creating and executing strategies that result in viral content or significantly increased shareability across platforms.
• Ability to analyze and interpret analytics data and make data-driven decisions.
• Strong knowledge of social media algorithms and the latest trends in digital marketing.
• Excellent communication skills in fluent English—both written and verbal.
• Ability to work independently, meet deadlines, and collaborate with a remote team.
• Knowledge of graphic design, video editing, or content creation tools is a plus but not required.

Why Join Us?

At Online Art School, you’ll be part of a passionate team working on a global scale to connect creatives with learners. You’ll play a crucial role in helping us reach more students and spread knowledge across a wide range of artistic fields.

How to Apply:

This is a marketing role, so we expect you to demonstrate your ability to market yourself in your application.

Please submit:

1. Your resume or CV.
2. A detailed cover letter—use this as an opportunity to showcase your marketing skills. We expect you to effectively market yourself, so please take your time to elaborate on your career history, your achievements in social media marketing, and the specific roles you’ve played in driving results.
• Tell us exactly how you’ve contributed to the success of social media campaigns, and provide concrete examples of your impact.
• Justify why you are the perfect fit for this position based on your experience and successes to date.

Applications that do not demonstrate a clear marketing strategy in the cover letter may not be considered.

Application Deadline: 15 days from the posting date.