Social Media Marketing Campaigns

Set up Google advertising and 1-2 LinkedIn branding campaigns for a nonprofit medical society. I will provide specific branding guidelines, objectives, and timelines. I need you to do the technical part and any associated copywriting. Our goal is to appear higher on Google search results and increase followers, shares, and engagement on our LinkedIn pages. I need a plan by November 1st, and execution will be by January 2023. Campaign length will depend on budget, which should be noted in the plan. As a nonprofit, we are applying for Google Ad Grant. Our audience is very niche, and our content is very technical. We need someone willing to learn basic concepts of our mission and "speak" to a professional, physician audience. Successful execution will lead to additional projects.