Social Media Manager - Travel Industry

Job Title: Social Media Manager
Location: Remote
Job Type: [Full-Time / Part-Time / Freelance]
Industry: Travel & Hospitality / OTA
Job Description:
We are looking for a creative, proactive, and highly organized Social Media Manager to lead our online presence across multiple platforms. This role is responsible for managing content calendars, building our online community, creating engaging content (including video and graphic design), and driving performance through data insights and campaign tracking tools.
Key Responsibilities:
• Develop and execute a strategic social media calendar aligned with company goals and seasonal campaigns
• Manage all brand social media accounts (Instagram, Facebook, TikTok, X, LinkedIn, etc.)
• Create and publish engaging content: posts, Reels, stories, and short-form videos
• Edit videos using tools like CapCut, Canva, or similar platforms
• Design graphics and layouts for social media and ads
• Monitor and engage with the online community in real-time (community management)
• Track and analyze performance metrics and adjust strategies accordingly
• Set up and manage Facebook Pixel and Meta Conversion API
• Collaborate with content creators, designers, and other marketing stakeholders
• Stay updated on trends, hashtags, algorithm changes, and competitor activities
Required Skills and Experience:
• Proven experience in social media management
• Strong knowledge of CapCut, Canva, or similar content tools
• Familiarity with Meta Ads Manager, Facebook Pixel, and tracking tools (UTM, GA4)
• Excellent copywriting and visual storytelling skills
• Ability to manage multiple platforms and accounts efficiently
• Knowledge of social media KPIs and data-driven marketing
• Strong organizational and calendar management skills
• Basic understanding of SEO and how it relates to social media
• Video editing skills and understanding of mobile-first content
• Creative mindset with attention to detail
Nice to Have:
• Experience in the travel, hospitality, or OTA industry
• Familiarity with influencer marketing and UGC campaigns
• Skills in basic animation or motion graphics
• Knowledge of tools like Buffer, Hootsuite, or Later for scheduling
• Fluency in Greek and English