Social Media Manager Focused on Video Content
Budget: €250 – €750 EUR
Client: Marcel Chamilov
Industries: Jewelry, Luxury Goods, B2B Gemstone Trading
Brands: Philippe Harold (Jewelry Brand) & Marcel Chamilov Personal Brand
Project Objective
To elevate Marcel Chamilov’s personal brand on social media, establishing him as an influential figure in the luxury jewelry and gemstone trading industries. This role will enhance visibility, engage with a high-value audience, and cultivate an online presence that showcases his expertise, entrepreneurial journey, and the exclusivity of Philippe Harold.
Goals
Build Brand Authority – Position Marcel as a thought leader and respected authority in the jewelry and gemstone industries.
Increase Engagement and Following – Grow a high-quality following of industry peers, clients, and luxury aficionados.
Drive Awareness to Philippe Harold – Subtly promote the Philippe Harold brand through personal storytelling and insights.
Showcase Expertise in Gem Trading – Share content that highlights knowledge and experiences in the B2B gemstone trading sector.
Key Responsibilities
Content Strategy Development
Design a strategic content plan that aligns with Marcel’s brand voice and the luxury market.
Develop a content calendar focused on storytelling, industry insights, and lifestyle.
Plan cross-promotions that balance both personal and Philippe Harold brand values.
Content Creation & Curation
Create high-quality visuals and copy that reflect the aesthetics of luxury and exclusivity.
Curate and post a mix of content, including:
Behind-the-scenes of the Philippe Harold brand and gemstone sourcing.
Insights into industry trends, gemstone knowledge, and trade updates.
Personal life moments that reflect luxury, style, and professionalism.
Develop a series of educational posts on gem properties, value assessments, and industry tips.
Community Engagement & Growth
Engage with followers through comments, messages, and collaborations.
Identify key influencers and thought leaders for potential partnerships.
Manage growth strategies, including hashtag research and follower engagement tactics.
Performance Monitoring & Reporting
Track analytics to measure growth, engagement, and reach.
Use data to refine strategies, improve content, and ensure goals are being met.
Provide bi-weekly reports detailing key metrics, insights, and recommendations.
Ad Campaign Management (Optional)
Develop targeted ad campaigns to enhance reach and brand exposure.
Optimize for both reach and engagement, ensuring cost-effective strategies.
Ideal Candidate Profile
The ideal candidate is a creative and strategic thinker with a keen eye for luxury aesthetics and a deep understanding of the jewelry market. They should be experienced in high-end brand management, with a strong portfolio demonstrating their success in crafting personal brands on social media.
Experience Required
Proven experience as a social media manager, ideally within luxury, jewelry, or fashion.
Skilled in content creation (photography, design, and copywriting).
Experience with community management and engagement tactics.
Skills
Expertise in social media platforms, especially Instagram, LinkedIn, and Facebook.
Knowledge of luxury market trends and industry influencers.
Ability to interpret data and pivot strategy as needed.
Deliverables
Weekly content plans with visuals and captions.
Bi-weekly performance reports.
Ongoing engagement and follower growth strategy.
This role offers an exciting opportunity to work closely with Marcel Chamilov to enhance his online presence and grow his influence in the luxury and gemstone industries.
Industries: Jewelry, Luxury Goods, B2B Gemstone Trading
Brands: Philippe Harold (Jewelry Brand) & Marcel Chamilov Personal Brand
Project Objective
To elevate Marcel Chamilov’s personal brand on social media, establishing him as an influential figure in the luxury jewelry and gemstone trading industries. This role will enhance visibility, engage with a high-value audience, and cultivate an online presence that showcases his expertise, entrepreneurial journey, and the exclusivity of Philippe Harold.
Goals
Build Brand Authority – Position Marcel as a thought leader and respected authority in the jewelry and gemstone industries.
Increase Engagement and Following – Grow a high-quality following of industry peers, clients, and luxury aficionados.
Drive Awareness to Philippe Harold – Subtly promote the Philippe Harold brand through personal storytelling and insights.
Showcase Expertise in Gem Trading – Share content that highlights knowledge and experiences in the B2B gemstone trading sector.
Key Responsibilities
Content Strategy Development
Design a strategic content plan that aligns with Marcel’s brand voice and the luxury market.
Develop a content calendar focused on storytelling, industry insights, and lifestyle.
Plan cross-promotions that balance both personal and Philippe Harold brand values.
Content Creation & Curation
Create high-quality visuals and copy that reflect the aesthetics of luxury and exclusivity.
Curate and post a mix of content, including:
Behind-the-scenes of the Philippe Harold brand and gemstone sourcing.
Insights into industry trends, gemstone knowledge, and trade updates.
Personal life moments that reflect luxury, style, and professionalism.
Develop a series of educational posts on gem properties, value assessments, and industry tips.
Community Engagement & Growth
Engage with followers through comments, messages, and collaborations.
Identify key influencers and thought leaders for potential partnerships.
Manage growth strategies, including hashtag research and follower engagement tactics.
Performance Monitoring & Reporting
Track analytics to measure growth, engagement, and reach.
Use data to refine strategies, improve content, and ensure goals are being met.
Provide bi-weekly reports detailing key metrics, insights, and recommendations.
Ad Campaign Management (Optional)
Develop targeted ad campaigns to enhance reach and brand exposure.
Optimize for both reach and engagement, ensuring cost-effective strategies.
Ideal Candidate Profile
The ideal candidate is a creative and strategic thinker with a keen eye for luxury aesthetics and a deep understanding of the jewelry market. They should be experienced in high-end brand management, with a strong portfolio demonstrating their success in crafting personal brands on social media.
Experience Required
Proven experience as a social media manager, ideally within luxury, jewelry, or fashion.
Skilled in content creation (photography, design, and copywriting).
Experience with community management and engagement tactics.
Skills
Expertise in social media platforms, especially Instagram, LinkedIn, and Facebook.
Knowledge of luxury market trends and industry influencers.
Ability to interpret data and pivot strategy as needed.
Deliverables
Weekly content plans with visuals and captions.
Bi-weekly performance reports.
Ongoing engagement and follower growth strategy.
This role offers an exciting opportunity to work closely with Marcel Chamilov to enhance his online presence and grow his influence in the luxury and gemstone industries.