Social Media Manager - Extraordinary Career-Making Challenge
Budget: $15 – $30 USD
US based candidates only, please. Requires 20 or more hours of weekly availability through December. Prior food industry, grocery, or similar experience strongly desired. Five or more years of social media experience, please. WordPress and WooCommerce experience is highly desirable.
Seeking social media manager for initial four month company, brand, and product introduction for a new line of organic food products. Initial focus will be on three Western states - CA, WA, OR - where 50% of US organic foods are sold. This is a new product line which will require introduction, education, engagement, consumer journey management, conversion to pre-orders, and managing expectations as we take a three to five month journey from pre-orders to shipped orders.
Our initial challenge is to expand exposure and educate while broadening our network using a refer-a-friend contest. Our initial goal is to gain exposure and move consumers to make $5 deposits on pre-orders. Since initial product availability will be 3 to 5 months after pre-orders, we will need to engage customers and maintain continuing education and motivation, while further explaining our story, reassuring, and empowering pre-order customers to stay involved and spread the word to their friends.
Our products are of high quality and are priced similarly to other fresh organic products. They cost twice as much as comparable conventional products but also grade higher. They offer intangibles not available with conventional products, such as demonstrably superior taste, wholesomeness, safety, positive ecosystem services, living wages and benefits for our team members, soil and water conservation, etc.
This is a very challenging assignment to be completed on a limited budget. With great execution, you will be key to making this company the great enterprise we believe it can be. If you have that kind of confidence in your ability, combined with humility, a willingness to learn from and listen to consumers as they traverse the customer experience, and great good humor, let's talk. This could be the opportunity of a lifetime.
Seeking social media manager for initial four month company, brand, and product introduction for a new line of organic food products. Initial focus will be on three Western states - CA, WA, OR - where 50% of US organic foods are sold. This is a new product line which will require introduction, education, engagement, consumer journey management, conversion to pre-orders, and managing expectations as we take a three to five month journey from pre-orders to shipped orders.
Our initial challenge is to expand exposure and educate while broadening our network using a refer-a-friend contest. Our initial goal is to gain exposure and move consumers to make $5 deposits on pre-orders. Since initial product availability will be 3 to 5 months after pre-orders, we will need to engage customers and maintain continuing education and motivation, while further explaining our story, reassuring, and empowering pre-order customers to stay involved and spread the word to their friends.
Our products are of high quality and are priced similarly to other fresh organic products. They cost twice as much as comparable conventional products but also grade higher. They offer intangibles not available with conventional products, such as demonstrably superior taste, wholesomeness, safety, positive ecosystem services, living wages and benefits for our team members, soil and water conservation, etc.
This is a very challenging assignment to be completed on a limited budget. With great execution, you will be key to making this company the great enterprise we believe it can be. If you have that kind of confidence in your ability, combined with humility, a willingness to learn from and listen to consumers as they traverse the customer experience, and great good humor, let's talk. This could be the opportunity of a lifetime.