B2B Social Media Manager
Budget: $5,000 – $10,000 SGD
What the job involves
In this position, you will be responsible for developing, executing, and measuring the success of social media campaigns and communications. You will work alongside a strong and vibrant marketing team to enlarge ChainUp’s social media community, increase engagement and thereby positioning our company as the thought leader in the Blockchain/Crypto/FinTech/Web3 industry. This role reports to the Marketing Director.
B2B Social Media Marketing on LinkedIn, Twitter and Telegram
● Plan and execute social media campaigns that will position ChainUp as the thought leader in the Blockchain/Crypto/FinTech industry and lift our company’s global social media presence, at the optimal cadence, in a platform-appropriate voice.
● Drive marketing engagement and enlarge the community on key platforms through trendspotting and trendjacking relevant industry/business trends that relate to ChainUp’s product and business.
● Monitor conversations across social media to interact and address important mentions in real-time through engagement, escalation or documentation
● Employ a data-driven approach to attract the attention of key B2B decision makers and subject matter experts globally.
● Collaborate with Business Unit Heads and other Marketing functions to prepare and plan for daily relevant business promotional content on our social channels to increase the effectiveness of lead generation.
● Maintain an up-to-date social editorial calendar and create monthly social media engagement metrics reports and aggregate data into actionable insights to inform key stakeholders.
● Be the champion to drive the employee social media amplification program to increase effectiveness of organic reach.
● Work with creative to ensure graphic content is engaging and appealing.
● Handle ad hoc projects as needed.
Leaders’ Personal Branding on LinkedIn
● Provide leaders with personal branding recommendations to ensure that their LinkedIn status is updated regularly.
● Monitor conversations across social media and highlight potential talking points for relevant leaders.
We want you
● Bachelor's degree in communications, marketing, or a related field.
● 5+ years of experience in B2B/SaaS social media marketing.
● Experience within the blockchain/cryptocurrency/financial services industry is a plus.
● Excellent written and verbal communication skills in English. Knowledge of Chinese language is a plus.
● Excellent B2B social media writing, editing and proof-reading skills.
● We value individuals who show a proactive approach, readily taking initiative and going above and beyond.
● Our collaborative work environment embraces change, and we seek individuals who adapt easily.
In this position, you will be responsible for developing, executing, and measuring the success of social media campaigns and communications. You will work alongside a strong and vibrant marketing team to enlarge ChainUp’s social media community, increase engagement and thereby positioning our company as the thought leader in the Blockchain/Crypto/FinTech/Web3 industry. This role reports to the Marketing Director.
B2B Social Media Marketing on LinkedIn, Twitter and Telegram
● Plan and execute social media campaigns that will position ChainUp as the thought leader in the Blockchain/Crypto/FinTech industry and lift our company’s global social media presence, at the optimal cadence, in a platform-appropriate voice.
● Drive marketing engagement and enlarge the community on key platforms through trendspotting and trendjacking relevant industry/business trends that relate to ChainUp’s product and business.
● Monitor conversations across social media to interact and address important mentions in real-time through engagement, escalation or documentation
● Employ a data-driven approach to attract the attention of key B2B decision makers and subject matter experts globally.
● Collaborate with Business Unit Heads and other Marketing functions to prepare and plan for daily relevant business promotional content on our social channels to increase the effectiveness of lead generation.
● Maintain an up-to-date social editorial calendar and create monthly social media engagement metrics reports and aggregate data into actionable insights to inform key stakeholders.
● Be the champion to drive the employee social media amplification program to increase effectiveness of organic reach.
● Work with creative to ensure graphic content is engaging and appealing.
● Handle ad hoc projects as needed.
Leaders’ Personal Branding on LinkedIn
● Provide leaders with personal branding recommendations to ensure that their LinkedIn status is updated regularly.
● Monitor conversations across social media and highlight potential talking points for relevant leaders.
We want you
● Bachelor's degree in communications, marketing, or a related field.
● 5+ years of experience in B2B/SaaS social media marketing.
● Experience within the blockchain/cryptocurrency/financial services industry is a plus.
● Excellent written and verbal communication skills in English. Knowledge of Chinese language is a plus.
● Excellent B2B social media writing, editing and proof-reading skills.
● We value individuals who show a proactive approach, readily taking initiative and going above and beyond.
● Our collaborative work environment embraces change, and we seek individuals who adapt easily.