Social Media Management - TikTok & Youtube

As a social media manager, you'll need to:

develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, Tiktok and YouTube, adapting content to suit different channels
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyse competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage a budget for social media activities

Qualifications:

advertising
journalism
marketing (particularly digital marketing)
media and communications
business intelligence and social media
digital and social media marketing
social media and interactive technologies.

Skills
You'll need to have:

a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
knowledge and understanding of algorithms and search engine optimisation
creative skills for contributing new and innovative ideas
the ability to work well under pressure in order to meet deadlines
skills in data analysis and interpreting statistics
online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
an eye for detail and the ability to work accurately
motivation and commitment.