Social Media Lead Generation Campaign

I am launching a startup with a NEW Instagram and Facebook account and I'm looking for a seasoned social media expert to strategize brand awareness and lead generation campaign across Facebook and Instagram. The primary focus will be on creating engaging content that will drive potential leads toward our brand.

Key Responsibilities:
- Develop a comprehensive lead generation strategy across selected platforms.
- Create and manage the distribution of branded images, videos and captions designed to attract and convert leads.

Ideal Skills:
- Proven experience in social media marketing, particularly for lead generation.
- Proficiency in creating and editing engaging visual content and copywriting.
- Excellent understanding of Facebook, Instagram, and LinkedIn's algorithms and best practices.

Bonus:
- If you are an expert in marketing within the financial services industry and understand financial services terminology
- If you are proficient in social media marketing within Canada