Social Media Focused Digital Marketing Specialist

Job ID: 38937013

Budget: $10 – $30 AUD

Digital Marketing Specialist – Social Media
Remote Opportunity

AstraX Education is hiring a Digital Marketing Specialist with a focus on Social Media to join our remote team.

As a Digital Marketing Specialist, you will use your experience and expertise to create engaging content across our social channels and drive brand awareness for AstraX Education. This role is pivotal in fostering online engagement, generating leads, and building a strong presence across digital platforms to connect with students and parents.

This position reports to the Marketing Manager and works closely with our online tutoring team. You will have the opportunity to collaborate with creative individuals, learn from industry experts, and make an impact in the online education space.

What You’ll Do
Collaborate with the Marketing Manager to develop and implement digital marketing strategies for social media platforms.
Plan, execute, and optimize paid campaigns to maximize ROI.
Create, schedule, and manage engaging content in various formats, including posts, images, videos, and stories, that align with AstraX Education’s mission and vision.
Foster community engagement by responding to comments and messages on social media channels in a timely manner.
Track, analyze, and report key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust strategies as needed.
Stay updated on social media trends, tools, and best practices to enhance AstraX Education’s digital presence.
Coordinate social media advertising efforts and optimize campaigns for better performance.
Manage AstraX Education’s social media calendar to ensure timely and consistent content delivery.
What You’ll Need
2+ years of commercial digital marketing experience.
Proven success in social media marketing and content creation across platforms like Facebook, Instagram, and LinkedIn.
Demonstrated ability to recognize and build audiences on new and existing social media platforms.
Strong written communication skills, with experience in crafting clear and engaging captions.
Data-driven mindset with a knack for analyzing metrics and adjusting strategies for improvement.
Proactive, self-motivated, and process-driven.
Familiarity with Canva, Hootsuite, or other social media management tools.
A Bachelor’s qualification in Marketing, Communication, Media, or a related field is preferred.
Nice to Have
Familiarity with the education sector, especially online tutoring.
Experience with CRM tools like HubSpot, Mailchimp, or similar platforms.
Certification in Google Ads or Meta Blueprint is a plus.
A Few of Our Perks
Fully remote position – work from anywhere!
Flexible work schedule.
Supportive and collaborative team culture.
Opportunities for professional growth and training.
Applying for This Role
To apply, please submit your resume and a cover letter explaining why you’re the perfect fit for AstraX Education.

Application Process:

Successful candidates will be contacted for a brief virtual interview within two weeks of submission.
Shortlisted candidates will move to the final interview round.
Take the next step in your digital marketing career by helping AstraX Education transform learning for students worldwide!

Apply now