Social Media Expert for Tanning Lotions

I'm looking for a seasoned social media professional to drive sales through our Facebook, Instagram, Pinterest, X, and TikTok accounts for our tanning lotions line, which consists of about 28 products.

Key Responsibilities:
- Daily content creation and posting across all platforms
- Collecting and showcasing customer testimonials
- Ads creation and management across all platforms

Skills and Experience Needed:
- Proven track record in social media management, particularly for sales-driven campaigns
- Exceptional content creation skills
- Experience with customer engagement
- Familiarity with the tanning products market is a plus but not necessary

I have identified TikTok as the primary platform for driving sales, given its potential reach and engagement levels. Content that has resonated well with our audience in the past includes product demos, customer testimonials, and behind-the-scenes videos, with product demos being the most impactful. Specific features I want to highlight in these product demos are before-and-after results, application techniques, and product benefits.

Please ensure your proposal includes examples of your work and a plan for how you would approach this project.