Social Media Expert for Salon Brand
Budget: ₹12,500 – ₹37,500 INR
PLEASE READ THE REQUIRMETS CAREFULLY & POST THE EXACT QUOTE.
Freelancer 1specialized in social media marketing and advertising for your Style 365 Studio Salon
Style 365 Studio is a high-end unisex salon committed to delivering premium hair, beauty, and grooming services. Located in a thriving neighborhood, we are rapidly expanding and seeking a passionate and results-driven freelancer to manage our digital presence and generate high-quality leads through social media and paid campaigns.
Drive brand awareness, increase customer footfall, and generate qualified leads for salon services via social media and online advertising.
As a Freelance Social Media & Ads Specialist, you will take full ownership of our online marketing efforts. You’ll be responsible for designing, launching, optimizing, and tracking social media marketing and ad campaigns across Facebook, Instagram, and Google.
Social Media Management
Develop monthly content calendars for Facebook & Instagram
Create engaging & aesthetic posts (carousels, reels, videos, testimonials)
Increase page followers, reach, and engagement organically
Respond to comments, DMs, and coordinate with the salon team
Performance Advertising
Plan, create & manage paid ad campaigns on:
Facebook/Instagram (Lead Gen, Engagement, Reach)
Google Ads (Search, Display, Local Services)
Target audience segmentation based on location, behavior, age, and interests
Retarget old visitors and non-returning customers
Optimize budget allocation for best ROI
Campaign Execution
Design creatives (or coordinate with designers) for ads
Write compelling ad copy & CTAs
Set up lead forms, landing pages (if needed)
Run offers/promotions-based campaigns (Festivals, Happy Hours, Memberships, etc.)
Track KPIs: CPL, CTR, ROAS, Impressions, Reach
Analytics & Reporting
Monitor daily campaign performance
Provide weekly & monthly reports with insights
Recommend action plans based on performance
Skills & Requirements:
3+ years of experience in social media and ad management
Proven success with local business campaigns (preferably in salons, spas, or wellness)
Expertise in Facebook Ads Manager, Instagram Insights, Google Ads, and Google Analytics
Graphic design knowledge (Canva, Adobe tools) is a plus
Video editing skills for reels/stories preferred
Strong communication and copywriting skills
Candidate/ Company based in India; Bangalore-based candidates are a plus
Freelancer 1specialized in social media marketing and advertising for your Style 365 Studio Salon
Style 365 Studio is a high-end unisex salon committed to delivering premium hair, beauty, and grooming services. Located in a thriving neighborhood, we are rapidly expanding and seeking a passionate and results-driven freelancer to manage our digital presence and generate high-quality leads through social media and paid campaigns.
Drive brand awareness, increase customer footfall, and generate qualified leads for salon services via social media and online advertising.
As a Freelance Social Media & Ads Specialist, you will take full ownership of our online marketing efforts. You’ll be responsible for designing, launching, optimizing, and tracking social media marketing and ad campaigns across Facebook, Instagram, and Google.
Social Media Management
Develop monthly content calendars for Facebook & Instagram
Create engaging & aesthetic posts (carousels, reels, videos, testimonials)
Increase page followers, reach, and engagement organically
Respond to comments, DMs, and coordinate with the salon team
Performance Advertising
Plan, create & manage paid ad campaigns on:
Facebook/Instagram (Lead Gen, Engagement, Reach)
Google Ads (Search, Display, Local Services)
Target audience segmentation based on location, behavior, age, and interests
Retarget old visitors and non-returning customers
Optimize budget allocation for best ROI
Campaign Execution
Design creatives (or coordinate with designers) for ads
Write compelling ad copy & CTAs
Set up lead forms, landing pages (if needed)
Run offers/promotions-based campaigns (Festivals, Happy Hours, Memberships, etc.)
Track KPIs: CPL, CTR, ROAS, Impressions, Reach
Analytics & Reporting
Monitor daily campaign performance
Provide weekly & monthly reports with insights
Recommend action plans based on performance
Skills & Requirements:
3+ years of experience in social media and ad management
Proven success with local business campaigns (preferably in salons, spas, or wellness)
Expertise in Facebook Ads Manager, Instagram Insights, Google Ads, and Google Analytics
Graphic design knowledge (Canva, Adobe tools) is a plus
Video editing skills for reels/stories preferred
Strong communication and copywriting skills
Candidate/ Company based in India; Bangalore-based candidates are a plus
Related categories:
Internet Marketing
Facebook Marketing
Google Plus
Social Media Marketing
Instagram