Social Media & Email Marketing Strategy
Budget: $30 – $250 AUD
I want to raise my brand’s visibility through a fully-integrated presence on Facebook, Instagram, LinkedIn and within a dedicated email channel. To do that, I need a partner who can plan the strategy, build the assets and keep the conversation flowing with high-quality content.
Here’s what I have in mind:
• Channel setup or optimisation for the social platforms, including profile polish and any required integrations with my website and CRM.
• A 90-day content calendar that combines engaging social media posts, punchy email newsletters and longer-form blog articles, all written in the same voice and tailored to each channel.
• Graphic assets and post scheduling handled through the latest tools in Meta Business Suite, Creator Studio or similar, with performance tracking baked in.
• Email workflow design (welcome, nurture, re-engagement) in the platform you recommend—Mailchimp, HubSpot, Klaviyo or equivalent—again with analytics properly configured.
• A concise digital marketing playbook summarising audience personas, tone guidelines and brand-awareness KPIs so the plan can be scaled later.
Acceptance criteria: every post or email should include a clear brand message, an eye-catching visual and a measurable objective; all analytics dashboards must report reach and engagement in real time; and the final playbook should be delivered as an editable PDF/Google Doc.
If you have a proven track record building brand awareness across these channels and can start quickly, I’d love to hear how you would approach the first 90 days and what tools you prefer.
Here’s what I have in mind:
• Channel setup or optimisation for the social platforms, including profile polish and any required integrations with my website and CRM.
• A 90-day content calendar that combines engaging social media posts, punchy email newsletters and longer-form blog articles, all written in the same voice and tailored to each channel.
• Graphic assets and post scheduling handled through the latest tools in Meta Business Suite, Creator Studio or similar, with performance tracking baked in.
• Email workflow design (welcome, nurture, re-engagement) in the platform you recommend—Mailchimp, HubSpot, Klaviyo or equivalent—again with analytics properly configured.
• A concise digital marketing playbook summarising audience personas, tone guidelines and brand-awareness KPIs so the plan can be scaled later.
Acceptance criteria: every post or email should include a clear brand message, an eye-catching visual and a measurable objective; all analytics dashboards must report reach and engagement in real time; and the final playbook should be delivered as an editable PDF/Google Doc.
If you have a proven track record building brand awareness across these channels and can start quickly, I’d love to hear how you would approach the first 90 days and what tools you prefer.