Social Media Content Strategist & Creator Needed for Premium Athleisure Brand Launch
Budget: ₹1,500 – ₹12,500 INR
We are a startup athleisure wear brand preparing for a digital-only launch currently in India. We are seeking a freelance social media expert who can develop, manage, and execute a comprehensive content strategy across key platforms—primarily Instagram, with possible extensions to Threads, Pinterest, and Facebook.
Our vision is to build a premium, performance-oriented brand targeting urban men and women (ages 18–45) who value both fitness and fashion. The brand will initially launch online-only, so our digital presence is critical.
Scope of Work:
Develop a launch-focused 90-day content calendar for Instagram and other key platforms.
Create high-quality content: static posts, reels, carousels, stories, and captions.
Craft visually cohesive, on-brand posts aligned with brand tone, values, and aesthetics.
Suggest launch campaign ideas, including influencer tie-ups, engagement campaigns, and contests.
Coordinate with the founding team to align content with product drops, messaging, and brand values.
Track basic engagement metrics and recommend optimisations during the project period.
Requirements:
Proven experience working with fashion, lifestyle, or D2C e-commerce brands.
Strong understanding of Instagram algorithms, trends, and visual storytelling.
Proficiency in Canva, Adobe Creative Suite, or equivalent tools.
Ability to manage tasks independently and deliver high-quality output on deadlines.
Excellent communication skills and collaborative approach.
Project Duration:
Start Date: Immediate
Initial Commitment: 4–6 weeks (with potential for extension post-launch)
Bonus consideration for freelancers who can also handle basic ad creatives or influencer coordination.
To Apply:
Please submit in message:
A short proposal outlining your approach to launching a new brand via social media
Relevant Instagram accounts or portfolio examples
Only serious and skilled freelancers will be considered. This is a great opportunity to be part of a category-defining Indian athleisure brand.
Our vision is to build a premium, performance-oriented brand targeting urban men and women (ages 18–45) who value both fitness and fashion. The brand will initially launch online-only, so our digital presence is critical.
Scope of Work:
Develop a launch-focused 90-day content calendar for Instagram and other key platforms.
Create high-quality content: static posts, reels, carousels, stories, and captions.
Craft visually cohesive, on-brand posts aligned with brand tone, values, and aesthetics.
Suggest launch campaign ideas, including influencer tie-ups, engagement campaigns, and contests.
Coordinate with the founding team to align content with product drops, messaging, and brand values.
Track basic engagement metrics and recommend optimisations during the project period.
Requirements:
Proven experience working with fashion, lifestyle, or D2C e-commerce brands.
Strong understanding of Instagram algorithms, trends, and visual storytelling.
Proficiency in Canva, Adobe Creative Suite, or equivalent tools.
Ability to manage tasks independently and deliver high-quality output on deadlines.
Excellent communication skills and collaborative approach.
Project Duration:
Start Date: Immediate
Initial Commitment: 4–6 weeks (with potential for extension post-launch)
Bonus consideration for freelancers who can also handle basic ad creatives or influencer coordination.
To Apply:
Please submit in message:
A short proposal outlining your approach to launching a new brand via social media
Relevant Instagram accounts or portfolio examples
Only serious and skilled freelancers will be considered. This is a great opportunity to be part of a category-defining Indian athleisure brand.