Social Media & Content Creator for Western Brand

Job ID: 39855128

Budget: $15 – $25 USD

Social Media & Content Creator for Western Brand

Position: Freelance Social Media & Content Creator
Brand: Dedicated Cowboy
Location: Remote or based in Texas (preferred: Abilene, Stephenville, Brownwood region)
Commitment: Part-time / project-based with potential for ongoing work



About Dedicated Cowboy

Dedicated Cowboy is a growing online platform built to bring the entire Western lifestyle together — from small boutiques and artisans to rodeo events, ranch services, livestock listings, and everything in between. Our mission is simple: “Where the West continues.”

We’re not just selling a product — we’re building a movement and a marketplace where cowboy culture, tradition, and the modern Western way of life thrive online.



What We’re Looking For

We’re seeking a freelance social media/content creator with a strong pulse on the authentic Western lifestyle — someone who lives it, loves it, and speaks it fluently.

This isn’t just a “post and go” job — we want someone who understands:
• Cowboy and cowgirl culture, rodeo, ranch life, livestock, and western fashion.
• The tone, voice, and visual aesthetic that resonates with this audience.
• How to connect authentically with people who live the lifestyle — not just market to them.



Responsibilities
• Create and schedule engaging, on-brand content across social platforms (Instagram, Facebook, TikTok, Pinterest)
• Develop storytelling content — short-form video, reels, photo carousels, lifestyle captions, and brand stories
• Support marketing campaigns for new features, events, and community launches
• Suggest and execute growth strategies that align with Western culture and Dedicated Cowboy’s mission
• Work directly with the founder on seasonal promotions and creative campaigns



Ideal Candidate
• Has real experience or background in Western, cowboy, ranch, rodeo, or agricultural life (or strong passion for it)
• Skilled at creating short-form video content (Reels, TikTok) and writing engaging captions
• Creative, independent, and proactive — brings new ideas to the table
• Experience with social media growth, analytics, and trends a plus
• Bonus: Photography, light video editing, or influencer collaborations experience



Compensation
• Freelance/project-based, commensurate with experience
• Flexible hours with potential for ongoing work and long-term collaboration



To Apply:
Send a short introduction about yourself (and your connection to the Western world), links to any social media accounts or content you’ve created, and examples of past work/


Authenticity matters most. We’re not looking for a cookie-cutter marketer — we’re looking for someone who feels at home in cowboy boots and can translate that lifestyle into compelling digital content