Social Media Brand Awareness Strategy
Budget: $5,000 – $10,000 USD
I need to turn my social channels into a cohesive, recognisable presence that reaches new audiences and consistently reinforces my brand. My only non-negotiable objective is clear and measurable growth in brand awareness.
The current mix of platforms and content formats is still open, so bring data and insight to justify whether Facebook, Instagram, LinkedIn—or any other network—should sit at the core of the plan. A strong grasp of organic reach tactics, paid amplification, and audience analytics is essential.
Deliverables I’m looking for
• A concise audit of my existing profiles, identifying gaps and quick wins
• A three-month strategy that spells out channel priorities, posting cadence, tone of voice, creative themes, and budget splits for any paid boosts
• A two-week starter content calendar, ready to publish
• KPI definitions and a lightweight reporting template I can maintain myself, built around reach, impressions, and share of voice
Acceptance criteria
The plan must be actionable by a small in-house team with limited design resources, reflect each platform’s most current best practices, and show exactly how success will be tracked in native analytics or a tool like Sprout, Buffer, or Hootsuite.
Share two short case studies that demonstrate how you’ve lifted brand visibility for previous clients, outlining the approach you used and the results achieved. I’m ready to move quickly once I see a strategy that makes sense.
The current mix of platforms and content formats is still open, so bring data and insight to justify whether Facebook, Instagram, LinkedIn—or any other network—should sit at the core of the plan. A strong grasp of organic reach tactics, paid amplification, and audience analytics is essential.
Deliverables I’m looking for
• A concise audit of my existing profiles, identifying gaps and quick wins
• A three-month strategy that spells out channel priorities, posting cadence, tone of voice, creative themes, and budget splits for any paid boosts
• A two-week starter content calendar, ready to publish
• KPI definitions and a lightweight reporting template I can maintain myself, built around reach, impressions, and share of voice
Acceptance criteria
The plan must be actionable by a small in-house team with limited design resources, reflect each platform’s most current best practices, and show exactly how success will be tracked in native analytics or a tool like Sprout, Buffer, or Hootsuite.
Share two short case studies that demonstrate how you’ve lifted brand visibility for previous clients, outlining the approach you used and the results achieved. I’m ready to move quickly once I see a strategy that makes sense.