Social Media Audit

I'm seeking a seasoned social media expert with extensive experience in social media advertising and analytics, particularly within the sports industry in the US.

Key Goals:
- Analyses current cold traffic meta campaigns and What you would do to launch a cold traffic Meta Campaign instead.
-What changes would you make?
-Who to target (Audience)
- Which type of campaign ( ex. Conversion? Highest volume? Cost per result?)
- What Creative would work best?
- Landing Page optimization or creation
- Then help us create a new campaign to test and see if we can get the cost per result that we are looking for

Not looking for anything else right now besides strictly improving the Meta Ads (No SEO or Youtube help at the moment)

Platforms:
Our primary focus will be on Facebook and Instagram.

Goals:
- Our main objective is to generate leads and conversions; thus, the expert must be capable of driving our social media efforts towards this goal.

Ideal Candidate:
- At least 5 years of experience working with the Meta Business Suite
- A minimum of 3 years experience in the US sports industry
- Proven track record of designing and implementing successful social media campaigns
- Ability to analyze data and derive valuable insights from social media metrics.

Please include previous relevant work samples in your application.