Social Media Assistant

Develop creative and engaging social media strategies

manage the day-to-day handling of all social media accounts such as Facebook, Twitter,Instagram, Tiktok and YouTube

adapting content to suit different channels
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
develop

launch and manage new competitions and campaigns that promote your organisation and brand
form key relationships with influencers across the social media platforms

undertake audience research

manage and facilitate social media communities by responding to social media posts and developing discussions

monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

analyse competitor activity

recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement

manage a budget for social media activities
educate other staff on the use of social media and promote its use within your company (in-house roles)
encourage collaboration across teams and departments
regularly liaise with clients via telephone, email, conference calls