Skincare UGC Video for Pre-Launch Product
Budget: $10 – $30 USD
UGC CREATOR PROJECT — PRE-LAUNCH SKINCARE
Brand: Cocovara Naturals
Product: Multi-Oil Body Butter (Pre-Launch)
Platform: TikTok / Instagram Reels
Video Length: 15–20 seconds
Style: Natural UGC (GRWM, nightly routine, casual at-home skincare vibe)
CREATOR REQUIREMENTS
Female, preferably 18–26
United States only
Fluent American English
Comfortable speaking on camera
Healthy, clear skin appearance
Natural, relatable presence (not overly scripted or salesy)
PROJECT GOAL
This is a pre-launch awareness video.
Creators will not have the product yet.
The goal is to:
Educate viewers on why some lotions don’t last
Introduce squalane as a key ingredient
Build anticipation for Cocovara Naturals’ upcoming launch
Keep the content honest, conversational, and trust-building
SCRIPT (PRE-LAUNCH / COMPLIANT)
FIRST 3 SECONDS (HOOK — MUST START IMMEDIATELY)
Spoken:
“If lotion still leaves your skin dry, this is usually why.”
MAIN SCRIPT (15–20 seconds)
3–7 sec (Problem – relatable):
“My skin always feels soft for like ten minutes… then it’s dry again.”
7–12 sec (Education – value):
“I was learning about ingredients, and Cocovara Naturals is using squalane, which mimics your skin’s natural oils — so moisture absorbs instead of just sitting on top.”
12–16 sec (Expectation, not experience):
“That’s why ingredients like squalane are known for helping skin stay hydrated longer without feeling greasy.”
16–20 sec (Soft brand + CTA):
“They’re about to launch a multi-oil body butter, and I’m following Cocovara Naturals so I don’t miss it.
They’re sending samples to a few early followers.”
IMPORTANT NOTES
Speak naturally — do not sound scripted
Do not say you have used the product
No medical or treatment claims
This is educational and anticipatory, not a hard sell
DELIVERABLE
1 vertical video (9:16 format)
15–20 seconds in length
High-resolution footage (iPhone 16 or equivalent quality required)
Clean, clear audio
No watermark
Brand: Cocovara Naturals
Product: Multi-Oil Body Butter (Pre-Launch)
Platform: TikTok / Instagram Reels
Video Length: 15–20 seconds
Style: Natural UGC (GRWM, nightly routine, casual at-home skincare vibe)
CREATOR REQUIREMENTS
Female, preferably 18–26
United States only
Fluent American English
Comfortable speaking on camera
Healthy, clear skin appearance
Natural, relatable presence (not overly scripted or salesy)
PROJECT GOAL
This is a pre-launch awareness video.
Creators will not have the product yet.
The goal is to:
Educate viewers on why some lotions don’t last
Introduce squalane as a key ingredient
Build anticipation for Cocovara Naturals’ upcoming launch
Keep the content honest, conversational, and trust-building
SCRIPT (PRE-LAUNCH / COMPLIANT)
FIRST 3 SECONDS (HOOK — MUST START IMMEDIATELY)
Spoken:
“If lotion still leaves your skin dry, this is usually why.”
MAIN SCRIPT (15–20 seconds)
3–7 sec (Problem – relatable):
“My skin always feels soft for like ten minutes… then it’s dry again.”
7–12 sec (Education – value):
“I was learning about ingredients, and Cocovara Naturals is using squalane, which mimics your skin’s natural oils — so moisture absorbs instead of just sitting on top.”
12–16 sec (Expectation, not experience):
“That’s why ingredients like squalane are known for helping skin stay hydrated longer without feeling greasy.”
16–20 sec (Soft brand + CTA):
“They’re about to launch a multi-oil body butter, and I’m following Cocovara Naturals so I don’t miss it.
They’re sending samples to a few early followers.”
IMPORTANT NOTES
Speak naturally — do not sound scripted
Do not say you have used the product
No medical or treatment claims
This is educational and anticipatory, not a hard sell
DELIVERABLE
1 vertical video (9:16 format)
15–20 seconds in length
High-resolution footage (iPhone 16 or equivalent quality required)
Clean, clear audio
No watermark