Shopify Launch & Marketing Plan
Budget: £10 – £15 GBP
I’m getting ready to introduce a line of handcrafted wax melts and need practical support turning the idea into a live, sales-ready Shopify store plus a clear go-to-market roadmap.
Online store setup
• Build a Shopify storefront that feels warm and artisan—simple theme customization, branded color palette and fonts.
• Configure essential apps (payments, shipping, reviews) and upload the first product range with photos, pricing and scent descriptions I’ll supply.
• Ensure mobile responsiveness and a clean checkout flow so customers can purchase without friction.
Marketing strategy
• Map out a three-month social media calendar tailored to Instagram, Facebook and TikTok, including post ideas, captions and recommended hashtags.
• Outline a lightweight content marketing plan—blog topics, seasonal scent stories and basic SEO suggestions—to drive organic traffic back to the store.
• Recommend affordable tools for scheduling, analytics and user-generated content.
Success looks like:
– A fully functional Shopify shop ready for launch day.
– A concise, actionable marketing playbook I can execute immediately after handoff.
If you’ve launched similar small-batch product brands and know your way around Shopify plus accessible social media tactics, let’s talk about timelines and next steps.
Online store setup
• Build a Shopify storefront that feels warm and artisan—simple theme customization, branded color palette and fonts.
• Configure essential apps (payments, shipping, reviews) and upload the first product range with photos, pricing and scent descriptions I’ll supply.
• Ensure mobile responsiveness and a clean checkout flow so customers can purchase without friction.
Marketing strategy
• Map out a three-month social media calendar tailored to Instagram, Facebook and TikTok, including post ideas, captions and recommended hashtags.
• Outline a lightweight content marketing plan—blog topics, seasonal scent stories and basic SEO suggestions—to drive organic traffic back to the store.
• Recommend affordable tools for scheduling, analytics and user-generated content.
Success looks like:
– A fully functional Shopify shop ready for launch day.
– A concise, actionable marketing playbook I can execute immediately after handoff.
If you’ve launched similar small-batch product brands and know your way around Shopify plus accessible social media tactics, let’s talk about timelines and next steps.