Set up and operate social media marketing

I need someone to set up and operate my social media marketing campaign, with a focus on Facebook, Instagram, TikTok etc. My target audience is specific, and my primary goal is lead generation. The ideal freelancer for this job will have experience in social media marketing and expertise in social advertising. They should also have a deep understanding of lead generation strategies and be able to create engaging content that will appeal to my target audience. The products to be marketed include a new luxury yacht for private charters and multiple vacation properties in Cabo San Lucas Mexico. Owners, guests and employees can generate lots of content — we need help structuring and operating the campaign.