SMO Lead-Generating Social Campaign Setup

Job ID: 40602284

Budget: ₹1,500 – ₹12,500 INR

I want to elevate my brand’s presence through a tightly-focused Social Media Optimization campaign across Facebook, Instagram and Twitter. The work goes beyond routine posting; every piece of content, hashtag, visual and call-to-action should be engineered to attract, engage and ultimately convert followers into qualified leads and sales.

Alongside the organic optimisation, I will be running short, data-driven Meta ad bursts with the same goal: measurable lead generation. I need guidance on aligning these ads with the day-to-day SMO activity so the creative, targeting and tracking feel seamless to the audience and easy for me to read in reports.

Key deliverables
• 30-day content calendar with post copy, visuals or prompts ready to publish
• Optimised profile bios, links and highlight covers for Facebook, Instagram and Twitter
• Audience-segmented Meta ad set (copy, creative and targeting suggestions) built for conversions
• UTM tagging and simple reporting template so I can see clicks, engagement and lead volume at a glance

I have brand guidelines and past campaign data ready to share as soon as we start. Looking forward to working with someone who can blend creative storytelling with data-driven optimisation and get results quickly.