Rural Brand Awareness via Social Media
Budget: ₹12,500 – ₹37,500 INR
We are an agriculture inputs company based in India, looking to increase our brand recall and recognition, particularly in rural India, using a performance-driven marketing strategy. We have a collection of content, including short and portrait videos, that we aim to leverage across Instagram, Facebook, and YouTube.
We are seeking a professional social media manager to design and implement a performance marketing strategy that focuses on brand awareness and product education before sales commence.
Key Requirements:
Instagram Performance Marketing:
Run paid ad campaigns on Instagram with a focus on maximizing brand recall through targeted audience segmentation.
Utilize Instagram Reels and Stories to drive engagement with rural audiences and increase brand visibility.
Implement tracking and optimization strategies (such as A/B testing) to continually improve campaign performance.
Use Instagram’s ad platform to build brand awareness, focusing on cost-efficient strategies to reach a wide rural audience.
Facebook Performance Marketing:
Develop Facebook video ad campaigns focused on increasing engagement and brand awareness among rural communities.
Use Facebook’s targeting options to reach specific demographics, such as farmers, agriculture businesses, and rural households.
Create optimized ad creatives using the short videos and portrait content you already have, ensuring they are mobile-first and resonate with the audience.
Monitor key performance metrics (CPC, CPM, ROAS) and adjust campaigns to maximize results.
YouTube Performance Marketing:
Run YouTube video ad campaigns (both skippable and non-skippable ads) to boost brand recall and product education.
Leverage YouTube’s targeting tools to reach rural audiences based on interests related to agriculture, farming, and rural lifestyles.
Focus on creating short YouTube video ads (YouTube Shorts) to increase visibility among the audience.
Track key metrics (view rate, cost per view, engagement rate) and optimize for maximum impact.
Campaign Optimization & Analytics:
Set up tracking using Google Analytics, Facebook Pixel, and Instagram Insights to measure the performance of all ads.
Focus on maximizing ROI by constantly analyzing campaign performance and optimizing for the best-performing ad sets.
Adjust targeting and creative based on real-time data to improve results and ensure efficient spend.
We are seeking a professional social media manager to design and implement a performance marketing strategy that focuses on brand awareness and product education before sales commence.
Key Requirements:
Instagram Performance Marketing:
Run paid ad campaigns on Instagram with a focus on maximizing brand recall through targeted audience segmentation.
Utilize Instagram Reels and Stories to drive engagement with rural audiences and increase brand visibility.
Implement tracking and optimization strategies (such as A/B testing) to continually improve campaign performance.
Use Instagram’s ad platform to build brand awareness, focusing on cost-efficient strategies to reach a wide rural audience.
Facebook Performance Marketing:
Develop Facebook video ad campaigns focused on increasing engagement and brand awareness among rural communities.
Use Facebook’s targeting options to reach specific demographics, such as farmers, agriculture businesses, and rural households.
Create optimized ad creatives using the short videos and portrait content you already have, ensuring they are mobile-first and resonate with the audience.
Monitor key performance metrics (CPC, CPM, ROAS) and adjust campaigns to maximize results.
YouTube Performance Marketing:
Run YouTube video ad campaigns (both skippable and non-skippable ads) to boost brand recall and product education.
Leverage YouTube’s targeting tools to reach rural audiences based on interests related to agriculture, farming, and rural lifestyles.
Focus on creating short YouTube video ads (YouTube Shorts) to increase visibility among the audience.
Track key metrics (view rate, cost per view, engagement rate) and optimize for maximum impact.
Campaign Optimization & Analytics:
Set up tracking using Google Analytics, Facebook Pixel, and Instagram Insights to measure the performance of all ads.
Focus on maximizing ROI by constantly analyzing campaign performance and optimizing for the best-performing ad sets.
Adjust targeting and creative based on real-time data to improve results and ensure efficient spend.