Product launch Digital marketing Campaign

Hi Team,

We are a healthy lifestyle brand that will be launching her new products to our clients on the 10th of December 2022. As a result we are actively working on pre- launch planning for our new product lines and the brand.

As a result we need the support of an expert digital marketer and social media management team to drive engagement and build momentum towards the product launch.

We have an in-house team of 2 people who will be working with you through the process.

You will be responsible for achieving the following goals to

▪︎ Get our existing clients in the old business to be fully aware of our transition to a new brand and business model
▪︎ To get in the face and minds of new clients thus spurring them to take action to buy the product.
▪︎ To get as many preorders and subscribers ahead of the product launch date
▪︎ To use all marketing and social channels including email, social media, search engine and sms to maximise clients conversion and funnel management including Google placement ads, facebook catalogue, etc
▪︎ To nurture our community online to get them very interested in the new brand and its products via proven social media strategies
▪︎ To setup omnichannel marketing campaigns, Google ads and Meta ads including shopping ads.
▪︎ To work with our in house team to develop best in class content for our social media channels. Content will be for all aspects of social media including stories, feeds, reels for Instagram, Facebook and tiktok
▪︎To harness influencer campaign on Instagram thus getting most value from influencer posts and comments.

Channels of interest are
WhatsApp
Facebook
Instagram
Twitter
TIKTOK
Email
SMS

We expect that you will develop a plan to launch with clear timelines and accountabilities.


Thanks.