Pre-Launch Skincare Social Hype
Budget: £20 – £250 GBP
I’m introducing a premium South African skincare line for men of colour—cleanser, toner and moisturiser—at the end of October, and I want the digital space primed long before the shop doors open. Instagram and Facebook and TikTok will be our stage, so every post needs to feel slick, confident and aspirational, with a consistent visual language.
Here’s what I need from you:
• A two-month content calendar counting down to launch, covering feed posts, Stories/Reels and community prompts.
• Original product photography that showcases texture, packaging and ingredient stories in a way that pops on mobile.
• Short-form videos (15–30 sec) demonstrating the three-step routine and spotlighting hero ingredients.
• Authentic testimonial snippets—voice, video or quote graphics—from early testers to build trust.
• Caption copy, strategic hashtags and a light community-management plan so comments never go unanswered.
The overarching goal is brand awareness, so metrics like reach, impressions and saves matter most at this stage. If you’re comfortable shooting, editing and scheduling content while keeping an eye on performance insights inside Meta Business Suite, we’ll get along well.
Deliver all working files (PSDs, RAWs or high-res JPEG/MP4) plus ready-to-publish versions. I’ll supply brand colours, fonts and a mood-board on kickoff. Let’s turn the countdown to launch into a feed everyone wants to follow.
Needs to be based in South Africa.
Although products are not ready yet, we have photoshoots of product and a near completion website
Here’s what I need from you:
• A two-month content calendar counting down to launch, covering feed posts, Stories/Reels and community prompts.
• Original product photography that showcases texture, packaging and ingredient stories in a way that pops on mobile.
• Short-form videos (15–30 sec) demonstrating the three-step routine and spotlighting hero ingredients.
• Authentic testimonial snippets—voice, video or quote graphics—from early testers to build trust.
• Caption copy, strategic hashtags and a light community-management plan so comments never go unanswered.
The overarching goal is brand awareness, so metrics like reach, impressions and saves matter most at this stage. If you’re comfortable shooting, editing and scheduling content while keeping an eye on performance insights inside Meta Business Suite, we’ll get along well.
Deliver all working files (PSDs, RAWs or high-res JPEG/MP4) plus ready-to-publish versions. I’ll supply brand colours, fonts and a mood-board on kickoff. Let’s turn the countdown to launch into a feed everyone wants to follow.
Needs to be based in South Africa.
Although products are not ready yet, we have photoshoots of product and a near completion website