Polish & Market Gift Ecommerce Store

Job ID: 40340903

Budget: $250 – $750 AUD

My personalised-gift shop is built, the customisation engine works flawlessly, and we are days away from going live. Before I hit the launch button I want the storefront to feel truly premium and have a clear, coordinated marketing rollout that drives traffic from day one.

Design polish
• Visual design – refine colours, typography and image style so every page looks cohesive and on-brand.
• User experience – streamline navigation and layout; the goal is a friction-free path from landing page to “add to cart”.
• Product presentation – optimise photos, mock-ups and copy so shoppers instantly see how their custom gift will look and why it’s special.

360° marketing plan
I need a practical, step-by-step strategy that covers:
• Social media marketing on Facebook, Instagram and Pinterest, including a posting calendar, creative guidelines and the first batch of assets.
• Email marketing – welcome series, abandoned-cart flow and two promotional campaigns ready to send.
• Content marketing – topics and outlines for blog articles that reinforce gifting occasions and improve SEO.

Acceptance criteria
• Updated store theme delivered in a staging environment, fully responsive and tested.
• All creative files (PSD/AI or equivalent) and copy supplied, ready to upload.
• Marketing playbook (PDF or Google Doc) outlining objectives, tactics, KPIs a timeline.

If you have a strong eye for ecommerce aesthetics and proven results building buzz for lifestyle brands, let’s make this launch unforgettable.