Performance Marketing for Physical Products
Budget: $10,000 – $20,000 USD
I run an online store with several physical product lines and need a results-driven customer-acquisition strategy that converts directly into sales. The channels I want to focus on are social media advertising, contextual PPC, and email marketing; everything we do should ladder up to measurable revenue growth rather than abstract brand metrics.
Here’s the scope of work I have in mind:
• Audit my existing site, product pages, and any past campaigns, then deliver a clear 90-day action plan.
• Build and manage paid social campaigns on platforms like Facebook, Instagram, or TikTok, constantly testing creative and audiences.
• Launch and optimise contextual ads through Google Ads or Yandex.Direct, with ROAS and CPA as core KPIs.
• Create automated email sequences for cart-abandonment recovery, product launches, and cross-sell opportunities, ensuring list growth and deliverability.
• Provide concise weekly reports that spotlight spend, conversions, ROAS, CPA, and next-step recommendations.
Success will be judged by month-over-month sales increases, sustainable ROAS, and falling acquisition costs. Tools I expect to see in play include Meta Ads Manager, Google Ads, Yandex.Metrica, and an email platform such as Mailchimp or Klaviyo, but I’m flexible if you have proven alternatives.
Once we align on the roadmap, the project can start immediately.
Here’s the scope of work I have in mind:
• Audit my existing site, product pages, and any past campaigns, then deliver a clear 90-day action plan.
• Build and manage paid social campaigns on platforms like Facebook, Instagram, or TikTok, constantly testing creative and audiences.
• Launch and optimise contextual ads through Google Ads or Yandex.Direct, with ROAS and CPA as core KPIs.
• Create automated email sequences for cart-abandonment recovery, product launches, and cross-sell opportunities, ensuring list growth and deliverability.
• Provide concise weekly reports that spotlight spend, conversions, ROAS, CPA, and next-step recommendations.
Success will be judged by month-over-month sales increases, sustainable ROAS, and falling acquisition costs. Tools I expect to see in play include Meta Ads Manager, Google Ads, Yandex.Metrica, and an email platform such as Mailchimp or Klaviyo, but I’m flexible if you have proven alternatives.
Once we align on the roadmap, the project can start immediately.