Performance Marketing Specialist - Social Ads

Job Title: Specialist / Sr. Specialist Performance Marketing – Social Ads
Location: India, Remote

JD
Looking for a performance marketing executive to join its performance marketing function. This role would report to the performance marketing lead/manager & would be a remote role based out of the candidate’s home country. The ideal candidate for this role would be a data driven performance marketer with a can do attitude.
We would prefer candidates who have past experience of working in fast growth startups, especially ecom & d2c
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
3-5 years of experience in paid media or performance marketing, with a strong focus on social media advertising (Meta Ads & Snapchat Ads ) preferably in an e-commerce environment or a D2C environment.
Hands-on experience managing paid media campaigns across Meta Ads (Facebook, Instagram) and Snapchat Ads.
Experience in app marketing with a focus on driving installs and in-app conversions through social platforms.
Experience with marketing analytics tools such as GA4 and Appsflyer for tracking social media campaign performance and optimizing ads.
Proficiency in creating models in Excel/Google Sheets for performance analysis, forecasting, and budgeting.
Preferred qualifications:
Experience using A/B testing to optimize social media campaigns and improve conversion rates.
Ability to analyze audience behavior and segment users for targeting across Meta and Snapchat platforms.
Expertise in managing and optimizing paid social campaigns, including Dynamic Product Ads, Carousel Ads, and Video Ads across Meta and Snapchat.
Proficient in creative production and understanding of best practices for ad formats on social networks.
Experience using social media insights and reporting tools to inform strategy and campaign decisions.
Understanding of media measurement methodologies like incrementality tests, lift studies, and conversion tracking for social platforms.
Ability to collaborate with cross-functional teams including creative, analytics, and product teams to drive performance improvements and meet KPIs.
Strong knowledge of Snapchat Pixel and Meta Pixel for conversion tracking, event setup, and campaign optimization.